A CIMdata eBook in Partnership with Mackevision Corporation
ANN ARBOR, Michigan, 11 July 2017—CIMdata, Inc., the leading global PLM strategic management consulting and research firm, released a new eBook focused on how a programmatic approach to marketing visualization can promote artistry and creativity, improve efficiency, and drive deeper customer engagement.
The ways in which consumers engage with brands and make product choices has changed radically. Prospective customers are far more likely to use online resources to research and compare products before ever visiting a “brick and mortar” retail environment, and increasingly consumers are willing to conduct the entire purchase experience online. This trend is especially strong among younger consumers, and therefore is likely to grow stronger in coming years.
This eBook presents CIMdata’s perspective on the importance of advanced visualization to improve brand engagement with consumers. The proliferation of digital devices and new ways of experiencing content such as virtual reality will place increasing demands upon processes to create visual assets. This is a particular challenge for highly configurable products such as automobiles. Companies will need to adapt their visual asset pipelines to support efficiency from beginning to end and the ability to respond rapidly to changes, all while promoting the artistry and creativity which is essential to brand engagement.
According to Mr. Ed Martin, CIMdata’s AEC & Manufacturing Convergence Practice Director, “Audience segmentation and technology are combining to dramatically change the consumer journey. Manufacturers and their agencies are already facing challenges to deliver the visual content to support these buyer experiences. These challenges will only increase with the application of new technologies such as marketing personalization, machine learning-based predictive marketing, and immersive experiences. Companies must find a better way, or be forced to choose between increased expenditures for brute force visual asset creation, or falling behind the competition.”
To learn more about this important resource, please download and read the complete eBook at www.CIMdata.com.
