CIMdata PLM Industry Summary Online Archive

28 September 2009

Product News

Bunkspeed Introduces HyperShot ’10

Bunkspeed introduced HyperShot ’10, the new release of the patent pending realtime rendering application that was introduced 2 years ago. Completely redesigned for both Windows and Mac OS X, HyperShot ’10 changes the paradigm of simple and fast image creation for anyone,. HyperShot ’10 has just been demonstrated to an crowd of designers at the IDSA International Conference in held in Miami, Florida last week. HyperShot ’10 will ship in the Fall of 2009.

HyperShot is the first digital camera for 3D data. Using scientifically accurate materials and real-world lighting in real-time the patent pending application gives anybody involved with 3D data the ability to create photographic images in a matter of minutes, independent of the size of the digital model.

“HyperShot excites the photographer with the fact that one can generate 3D images of photographic quality very quickly without special education, “ says Ralph Richter, one of the leading German car photographers (http://www.ralphrichter.com). “The simple and logical layout of the program helps a lot. Complex technical steps are covered by the application itself without interfering with the creative process.”

Richter continues: “It gives me the ability to create reality rather than interpret reality. HyperShot thus becomes the real new digital camera for the photographer.”

All new, state-of-the art user interface using latest UI development libraries provided by Apple and Microsoft

Customizable toolbars and layout

Floating window palette

Work in true full screen mode

Asset Library

Arrangement and organization of assets (materials, textures, environments) in one single place

All visual representation

Drag and Drop directly from the library into the scene

Tool Palette

Clean reorganization of all tools with all new capabilities

Standard naming conventions

Visual representation of environment, backplate, textures

Improved interactivity with scene with realtime feedback

Sliders with realtime feedback

Widgets for object movement

Drag and drop interaction

Model tree

Visual representation of objects and parts in the scene

Direct interaction with objects and parts

Improved material assignment, definition and refinement

Drag and drop material assignment with interactive preview

Interactive color and parameter adjustment

Visual, more interactive texture mapping

Improved camera control and view management

Interactive perspective adjustment

Save / import individual camera views

True orthographic camera

Painting with light © (Mac only)

Integration with PhotoShop allows for automatic update of lighting inside of HyperShot when HDRI is saved

Works with other HDRI generation applications such as HDRLightstudio, HDRShop et al

Scene sharing

Save camera angles for use in different scenes

Package scene into single file (model, environment, textures, backplate, frontplate)

New import capabilities

Existing bip files can be merged with current scene

IGES and STEP importer for Mac OS X

While the Windows version of HyperShot ’10 is still being fine-tuned, the Mac version has been put in the hand of a number of Bunkspeed’s clients for Beta testing.

“The interface in Hypershot ‘10 has undergone one of the biggest changes I've ever seen a single software revision”, says Philip Renato, Associate Professor, Chair, Allesee Metals/Jewelry Design Program, Kendall College of Art and Design (www.philrenato.com). “It's more attractive, intuitive, and pleasurable to use. Every aspect seems to skip what might have been 3 or 4 incremental improvements.”

Renato continues: “HyperShot '10 will help my students generate portfolio quality renderings as needed, concentrating on composition and materials notcaustics and photometrics. When they launch it for the first time I fully expect them to ask: why doesn't our modeling software work like this?”

“It is so intuitive!” says Andrea “Jinx” Talavera, head of CGI at Twister Imaging (www.twister-imaging.com). “ And because of that, HyperShot lets you be creative without getting stuck in technical stuff. It is so simple and uncomplicated - simply the best tool to use in advertising. What can I say? It is just amazing."

“HyperShot ’10 delivers the ultimate user experience for both PC and Mac users that you would expect from a modern software application”, says Philip Lunn, Founder and CEO of Bunkspeed. “Software can never be simple enough. By working closely working with our customers and partners pictures for design reviews and decisions, client presentations, sales and marketing, or advertising can now be created even easier and faster, with even higher quality.

HyperShot ’10 will be available for purchase in Q4 of 2009. For more information visit www.bunkspeed.com/hypershot10.

About Bunkspeed

Bunkspeed is a leading global provider of 3D computer graphics software and services for design, engineering, and marketing.                  

Founded in 2002, Bunkspeed’s list of customers now includes many of the major automotive manufacturers, Fortune 1000 product manufacturers, and major industrial design companies including Honda, Nissan, Ford Motor Company, Chrysler, Pininfarina, BMW Designworks, Porsche Design, Kohler, Dell, Microsoft, Nokia, IDEO, frog design and SMART Design.

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