CIMdata PLM Industry Summary Online Archive

2 December 2009

Company News

Autodesk Launches Expanded Marketing Channel for Building Product Manufacturers

Autodesk, Inc. announced that it is expanding the Autodesk Seek web service to include additional targeted marketing channels for building product manufacturers (BPMs) that will help them reach and engage commercial and residential design professionals as well as homeowners. Autodesk is connecting Autodesk Seek to two Autodesk technology previews, Project Dragonfly, a home design application, and Project Showroom, an interactive web service that enables users to mix and match products in lifelike room settings.

Autodesk Seek is a web service that provides building designers with branded and generic building product models and associated design content via a web browser or directly from AutoCAD and Revit-based software applications. Designers can use Seek to search and embed building products – including 3D models, 2D drawings and performance data – in their projects, which can greatly facilitate the building information modeling (BIM) process. First launched in 2008, Autodesk Seek has grown to encompass more than 36,000 products from nearly 1,200 manufacturers.

Dacor Kitchen Appliances Now Available in Project Dragonfly

The integration of Autodesk Seek with Project Dragonfly and Project Showroom offers new opportunities for BPMs to connect directly with homeowners and to provide a personalized experience for their customers. Dacor, a leading luxury kitchen appliance design, manufacturing and distribution company, is now offering customers the ability to design, visualize and experiment with their products using Project Dragonfly, an intuitive and highly engaging, free** web application that homeowners can use to configure room designs and layouts on the fly from any computer or browser.

Dacor plans to take advantage of the new integration between Autodesk Seek and Project Showroom, a hosted service for delivery of “synthetic photography” that building product manufacturers can provide via their websites. Using Project Showroom, Dacor will offer a branded version of Showroom on its website that will enable visitors to mix and match products and create photorealistic room settings that show how the combined design, products, colors and lighting will look.

More information about Autodesk Seek, Project Dragonfly and Project Showroom is available at:

* http://seek.autodesk.com/

* http://projectdragonfly.autodesk.com

* http://showroom.labs.autodesk.com/

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