CIMdata PLM Industry Summary Online Archive

3 December 2009

Implementation Investments

Exar Corporation Selects Magma's Titan ADX to Accelerate Analog Design

Magma® Design Automation Inc. announced Exar Corporation has adopted the Titan™ ADX analog migration and optimization software. Exar selected Titan ADX to enable circuit optimization and streamline analog design porting.

"For nearly 40 years, Exar Corporation has built a reputation for delivering differentiated analog/mixed-signal silicon that meets the technical and cost requirements of the communications, interface and power management IC markets," said George Apostol, senior vice president and CTO of Exar Corporation. "With its ability to shorten the analog design process and reduce power and area requirements, Titan ADX enables us to efficiently leverage our engineering resources to improve design performance."

"As analog content continues to rise in market-leading ICs, the analog design process must be accelerated and automated to enable designers to deliver the required combination of efficiency, productivity and innovation," said Anirudh Devgan, general manager of Magma's Custom Design Business Unit. "By making analog design modular, predictable and re-usable, Titan ADX takes the guesswork out of analog design and enables designers to achieve their time-to-market and performance goals."

Titan ADX: Streamlining Analog Design Optimization and Porting

Titan ADX, an integral part of Magma's Titan mixed-signal design platform, focuses on solving analog/mixed-signal design, optimization and porting challenges. The Titan ADX model-based approach allows circuit optimization and porting in a fraction of the time required by simulation-based techniques. The technology enables product groups to push the design envelope for extreme performance, to center the design for multiple process, voltage and temperature (PVT) corner cases, and to reduce power and jitter. In addition to providing an efficient and predictable method to store analog circuits, Titan ADX reduces design porting time from several weeks to days.

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