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PLM Road Map & PDT Europe 2025 | Paris, France | 5-6 November 2025

PLM’s Integral Role in Digital Transformation From Strategy to Execution
Elevating PLM to an Enterprise Business Solution, the PLM Professional's Road Map to Success


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Individual Presentations: All materials, images, and content contained within individual presentations are the property of the company or organization represented and are protected by copyright and trademark laws.

Conference Proceedings: The complete compilation of presentations and related content (the "Proceedings") is the copyrighted property of CIMdata & Eurostep (organizers of the event.

Usage Restriction: No part of the individual presentations or the Proceedings may be reproduced, distributed, stored in a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise) without the express prior written permission of the CIMdata.

Day 1

  1. 07:30 – 08:30 | Registration & Morning Coffee in the Collaboration Café
  2. 08:30 – 08:40  |Welcome
    Peter Bilello, President & CEO, CIMdata , Håkan Kårdén, Strategic Advisor, HKAB & Dr. Mattias Johansson, CEO, Eurostep AB
  3. 08:40 – 09:20 | Opening Presentation: PLM’s Integral Role in Digital Transformation
    Peter Bilello, President & CEO, CIMdata [Bio] [Presentation]
    As PLM professionals, we must understand and promote that PLM is a strategic business approach powered by a consistent set of solutions that support the collaborative creation, use, management, and dissemination of product-related intellectual assets. When enabled and executed correctly, a PLM strategy maximizes return on investment by ensuring the right products reach the right markets every time. This presentation will explore how digitalizing the entire product lifecycle is at the core of an organization’s digital transformation, and why it requires rethinking many organizational structures and business processes. It will emphasize why PLM needs to be well understood and incorporated into a company’s digital transformation initiative, as well as the critical role it plays. Additionally, a brief review of CIMdata’s Critical Dozen—key trends and enablers for a successful digital transformation, along with the required PLM enablement, will be presented.
  4. 09:20 – 10:00 | KEYNOTE: The Digital Thread as the Foundation of the Omniverse: PLM Vision Becomes Reality
    Professor Martin Eigner, Founder, EIGNER Engineering Consult [Bio] [Presentation]
    Forty years of PDM/PLM—what have we achieved? Despite considerable progress, integration across the entire product lifecycle remains limited. We are still far from achieving the original vision of end-to-end PLM. This is mainly due to fragmented IT structures, as well as silo-oriented thinking and behavior. Fortunately, modern technologies such as Extended Digital Thread, digital twins, artificial intelligence (AI), and the NVIDIA Omniverse platform now enable consistent networking, simulation, virtualization, and analysis of technical systems. The digital thread serves as a semantic backbone, providing consistent data across system boundaries and supplying AI-driven applications with contextualized information.
  5. 10:00 – 10:20 | Sponsor Thought-Leadership Vignettes
    [Presentation - PTC]
    [Presentation - Revalize]
  6. 10:20 – 10:25 | Summary

  7. 10:25 - 10:55 | Networking Break & Collaboration Café
  8. 10:55 – 11:25 | Semantic Digital Thread for Enhanced Systems Engineering in a Federated PLM Landscape
    Dr. Yousef Hooshmand, PLM & R&D Toolchain Lead Architect, NIO [Bio] [Presentation - Not Available]
    Achieving the full potential of Systems Engineering requires improved traceability and seamless collaboration across disciplines and lifecycle phases. A Semantic Digital Thread plays a critical role in this, particularly within federated PLM landscapes where data is distributed across diverse tools, sources, and domains. By applying knowledge graphs and AI techniques, meaningful connections can be established among business objects spread across structured data, documents, and models. This creates a rich digital thread that captures both explicit and implicit relationships. Combined with semi-deterministic AI techniques, such a digital thread provides a unified semantic foundation that supports a range of Systems Engineering approaches, from requirements validation to design evaluation and model creation. This presentation demonstrates the practical benefits of the above approaches through two representative use cases: change impact analysis and cost estimation. These examples highlight how engineering insight can be deepened and cross-disciplinary alignment improved in complex product development environments.
  9. 11:25 – 11:55 | Evaluation of SysML v2 for use in Collaborative MBSE between OEMs and Suppliers
    Chris Watkins, Principal Engineer, Model-Based Engineering (MBE)/Model-Based Systems Engineering (MBSE), Gulfstream Aerospace Corporation for the AD PAG [Bio] [Presentation]
    The new SysML v2 Model-Based Systems Engineering (MBSE) standard has been assessed by the AD PAG MBSE Collaboration working group as a potential solution to improve collaboration in engineering models and avoid tool-vendor lock. SysML v2 is a new standard approved in 2025 by the Object Management Group. The AD PAG working group comprises major aerospace & defense Original Equipment Manufacturers and Tier 1 suppliers who are interested in SysML v2 as a potential enabler to work together more effectively within the engineering modeling environment. This presentation will provide a summary of the project report, highlighting the benefits of SysML v2, identified gaps that challenge collaboration, as well as external considerations that need to be addressed in the adoption and roll-out of SysML v2. SysML v2 tools were not yet available at the time of this investigation; therefore, the conclusions are based on analysis of the SysML v2 standard and engagements with some of the major SysML v2 solution providers.
  10. 11:55 – 12:00 | Summary

  11. 12:00 - 13:15 | Networking Lunch & Collaboration Café
  12. 13:15 – 13:45 | Transforming Product Development with AI
    Dr. Henrik Weimer, Director of Digital Engineering, Airbus [Bio] [Presentation]
    Artificial Intelligence (AI) has the potential to revolutionize aerospace system engineering, boosting efficiency, cutting costs, and improving product quality across the entire product lifecycle. This presentation will explore how AI technologies can transform traditional engineering practices, from requirements capture to in-service support. Large Language Models (LLMs) and other AI capabilities can augment engineering workflows in previously unimaginable ways. Specific use cases, such as automated requirements analysis, design space exploration, AI-assisted architecture trade studies, and design optimization will be highlighted. AI technologies can help identify requirements inconsistencies, suggest architectural alternatives, and accelerate decision-making. AI can support development and testing, including automated test case generation and intelligent defect detection. And AI is already transforming in-service support through AI-powered diagnostic systems and predictive maintenance algorithms. Implementation challenges, including regulatory hurdles and data governance, will also be addressed.
  13. 13:45 - 14:15 | PLM Interoperability and the Untapped Value of 40 years in Standardization
    Kenny Swope, Senior Manager - Enterprise Interoperability Standards & Supply Chain Collaboration, The Boeing Company [Bio][Presentation]
    The ISO Committee that introduced the ISO 10303 STEP standard celebrated its 40th anniversary in 2024. The National Institute of Standards and Technology called it “The Grand Experience” in 1999 with the introduction of formal modeling, using a modeling language for product data, information represented through the model, and a structure suitable for conformance testing. The original use case was open-source data exchange between proprietary CAD systems; the standard now encompasses the entire product lifecycle and use cases, including supplier collaboration, semantic manufacturing, and long-term archiving. It remains widely used for transmitting product data. Yet, industrial stakeholders are quietly remarking that its time has passed. The standard is too old, rigid, and complex to adapt to today’s emerging technologies, such as graph, service orientation, AI, and ontological reasoning systems. But is this reality? This presentation will examine what made the standard applicable for so long, reflecting on whether those conditions still exist today in the context of digital transformation, as well as where the standard has the potential to go over the next 40 years.
  14. 14:15 - 14:45 | Unlocking Enterprise Knowledge: An approach to digital reference data and standards transforming knowledge into structured, reusable, and machine-readable content
    Fredrik Anthonisen, CTO, PCA  [Bio] [Presentation]
    Enterprises today face a triple challenge: financial pressure is increasing, product and asset complexity is growing, and knowledge retention inside companies is shrinking. Critical expertise is often buried in documents, trapped in proprietary formats, or lost as people move on—slowing innovation, causing costly errors, and weakening collaboration across organizational borders. Standards provide part of the answer, but static documents and slow consensus processes can’t keep up with the pace of change. In this session, we’ll show how PCA’s approach to digital reference data and standards transforms knowledge into structured, reusable, and machine-readable content—making it accessible across systems, teams, and enterprises. Attendees will learn how agile, decentralized collaboration based on shared meaning helps organizations improve information quality, reduce costs, strengthen compliance, and enable true interoperability across the lifecycle and value chain.
  15. 14:45 - 14:50 | Summary
  16. 14:50 - 15:20 | Sponsor Thought-Leadership Vignettes
    [Presentation - Cadmatic]
    Configit - Presentation Not Available
    [Presentation - Dassault Systemes]

  17. 15:20 - 15:50 | Networking Break & Collaboration Café
  18. 15:50 - 16:20 | Bringing Meaning Back To Data: How ontologies and SousLeSens, an open platform co-developed with TotalEnergies, integrate with existing tools and workflows and empower industry in the age of AI
    Jean-Charles Leclerc, Head of Innovation & Standards, TotalEnergies  [Bio] [Presentation]
    In today’s VUCA world, shaped by AI, organizations face a growing challenge: maintaining data that is meaningful, trustworthy, and usable across complex systems. While AI excels at pattern recognition, it often lacks context and domain understanding. That’s where semantic technologies, especially ontologies, come in. Why is this critical in 2025? Because misunderstanding data leads to missed opportunities, compliance risks, and poor decisions. Ontologies align data with business meaning, enabling interoperability across departments and industries. For CTOs & CXOs, this means better governance, reduced risk, and smarter AI, turning raw data into actionable insights. This presentation will share real-world energy sector use cases and consider the broader standardization landscape, including ISO, IEC, OMG, and W3C, as well as how the tools developed support these efforts with an open, extensible platform that integrates dynamic modeling capabilities. It will clearly show how ontologies and Semantic Knowledge Graphs are working, why they matter now, and how tools like SousLeSens help organizations unlock the full value of their data, safely and at scale.
  19. 16:20 - 17:15 | Panel Discussion: How AI and PLM Enable Each Other
    moderated by Peter Bilello, CIMdata
    PLM has been increasingly viewed through the lens of enterprise digital transformation, garnering more attention within the executive ranks. Now, the perception of PLM’s importance in the Board Room is being supercharged by corporate leadership’s interest in AI. Importantly, AI and PLM exert a reciprocal influence on one another. As industrial investment in AI accelerates, there is a growing recognition that its effectiveness is reliant on clean and trustworthy data. As the world of AI evolves into “modules,” PLM emerges as the primary source for this essential, high-quality product data. At the same time, the broader application of AI within PLM solutions is recognized as a high-potential value multiplier. In this panel discussion, we will interview thought leaders who advise executives on AI and enterprise PLM strategy, and who then must deliver on those strategies. From these perspectives, we will examine the symbiotic relationship between AI and PLM. The discussion will provide invaluable guidance to PLM professionals seeking to secure executive recognition of their PLM program as a critical component of an enterprise AI strategy.
  20. 17:15 - 17:30 | Day 1 Summary & Look Forward to Day 2

  21. 17:30| Conference Adjourns for the Day
  22. 17:30 - 18:30 | Cocktails and Pre-dinner drinks in the Collaboration Café

  23. 19:00 - 21:00| Conference Dinner (separate ticket required)

Day 2

  1. 08:00 – 08:30 | Morning Coffee in the Collaboration Café
  2. 08:30 – 08:35  | Welcome
    Peter Bilello, President & CEO, CIMdata &
  3. 08:35 – 09:15 | KEYNOTE: Unlocking Efficiency with Model-Based Definition at Vestas, a Wind Turbine OEM
    Dennys Gomes, Senior Director, Head of Component Design Excellence, Vestas Power Solutions [Bio] [Presentation]
    Vestas initiated its Model-Based Definition (MBD) journey in 2017 to replace traditional 2D drawings with annotated 3D models, aiming to enhance clarity, efficiency, and collaboration across its engineering and supply chain. Following extensive research and collaboration, MBD deployment commenced in 2021. MBD, as defined by ASME Y14.47, integrates geometry, annotations, specifications, and manufacturing data into a single digital model. Key challenges included supplier adaptation, navigating shop floor conditions, and legacy 2D-based processes. The phased roadmap transitions from drawing-centric to model-centric practices, targeting a fully model-based enterprise. Focus areas include reusable MBD frameworks, GD&T integration, digital thread enablement, and robust governance. The Technical Data Package consolidates all product data into machine-readable and human-readable formats, streamlining downstream processes. By aligning with MIL-STD-31000, ISO 16792, and ASME standards, Vestas is driving innovation, efficiency, and profitability through MBD.
  4. 09:15 - 09:45 | How do we Drive Through-Life Product Performance: It’s not AI, Digital Twins or Toolsets
    Craig Spacey, Group Support & Services Director, BAE Systems [Bio] [Presentation]
    How often have we heard that AI is the answer? Or that we should create a digital twin? Or that a new toolset can solve everything if only we would buy it?! BAE Systems’ Craig Spacey believes none of these alone is the solution. Instead, he advocates for effective collaboration on foundational data architectures—rooted in a product’s definition—to enable more effective adoption of technologies through-life. Why? The complexity of stakeholder environments, increasing commercialisation of technology, and limited skills have led to incoherent product strategies. How? By shifting focus from transient applications to lifecycle-centric architectures, organizations can better align data requirements, maintain consistent configuration management, and streamline collaboration with customers and suppliers. This presentation will share practical insights on architecting a future-proof data strategy that remains viable as technologies evolve, ensuring a cohesive, long-term approach to design, development, and in-service support.
  5. 09:45 – 09:50 | Summary
  6. 09:50 – 10:20 | Sponsor Thought-Leadership Vignettes
    [Presentation - TCS]
    Capgemini - Presentation Not Available
    [Presentation - ADPAG]

  7. 10:20 – 10:50| Networking Break & Collaboration Café
  8. 10:50 – 11:20 | Requirements Traceability to Enable Mission Readiness
    Simon Pettersson, Director Defence Industry, Eurostep AB [Bio] [Presentation]
    Achieving a coherent and unified view of a product’s definition throughout its entire lifecycle can be challenging, particularly for complex products with long lifespans and numerous stakeholders involved over time. To leverage the full potential of the product data, it must be integrated not only across disciplines throughout the lifecycle but also in an extended enterprise setting. This presentation will explore how to continuously use product data to drive cost models, ultimately influencing availability and mission readiness. Strategies for maintaining, gathering, and securing accurate data, ensuring robust requirements traceability and enabling deeper insights to support well-informed decisions will be discussed. This presentation will illustrate how coherent data practices supported by international standards provide enhanced availability, reduce risk, and align business outcomes with mission-critical goals across industries.
  9. 11:20 – 11:50 | A Common Language for Aerospace, … and Beyond!
    Thomas Barre, Semantic Mapping Leader, Airbus [Bio] [Presentation]
    Thomas Barre from Airbus has been involved for years in an effort to develop a common language for querying data. The goal of this language is to provide practical solutions for clarifying, federating, and querying data, at minimal cost and time, and even at the massive scale of an aircraft program. The language is based on proven international standards, such as ISO/IEC 81346. This standard was initially developed for construction work, such as building projects. With the support of the authors of this standard, Airbus has developed extensions for other domains, i.e., manufacturing, processes, vehicles, and properties. These extensions are being proposed individually over time for formal introduction as new parts of ISO/IEC 81346. As we know, a language only becomes common when it is recognized by the key players and used by many people. This presentation will provide an overview of this language, solicit feedback, and invite collaboration in this project to benefit the aerospace industry and beyond.
  10. 11:50 - 12:20 | The Value Potential of Digital Twins and Digital Threads – Results of Recent Industry Research
    Dr. Robert Rencher, Senior Systems Engineer, Associate Technical Fellow, The Boeing Company for the AD PAG [Bio] [Presentation]
    Digital thread and digital twin are inspiring in their simplicity and implied power to render accessible all desired information about a product at any stage of its lifecycle. While there are examples of digital threads and digital twins, the knowledge of what is possible today and how to build digital threads and twins is not well understood. The Aerospace & Defense PLM Action Group (AD PAG) partnered with AIAA, OMG, Prostep iViP, and SAE International and engaged with seven digital twin-digital thread solution providers to address three research objectives: the broad assessment of commercially available solutions, the mutual education and alignment of thought leaders, and the advancement of industry’s understanding of the what, why, and how of digital twin-digital thread investment. This presentation summarizes this groundbreaking effort to engage a wide range of experts in curating their knowledge and making it generally available. The presentation will conclude with a view to the future and recommendations for the path forward.
  11. 12:20 - 12:25 | Summary

  12. 12:25 - 13:30 | Networking Lunch & Collaboration Café
  13. 13:30 - 14:00 | How A Business Capability Model and Application Portfolio Management Bridge The Gap Between IT and Business
    Peter Vind, Enterprise Architect, Siemens Energy [Bio] [Presentation]
    Siemens Energy has undergone two major business changes—the split from Siemens AG and the acquisition of Siemens Gamesa Renewable Energy. This presentation will share how the Business Capability Model (BCM) is used to move from reactive to proactive discussions between IT and Business, and how the Enterprise Architecture team uses it. The BCM helps structure the IT application landscape, and, along with active Application Portfolio Management, ensures Siemens Energy has the right solutions in place to support the business's needs while keeping costs and complexity down. This presentation will build on the one made at PLM Road Map and PDT Europe 2024, with greater emphasis on product data and the PLM domain.
  14. 14:00 - 14:30 | Holistic PLM in Action: Master the transformation, overcome challenges, and achieve breakthroughs
    Andreas Wank Dr.-Ing., Head of Smart Innovation, Pepperl+Fuchs SE [Bio] [Presentation]
    To remain competitive in a fast-changing environment, Pepperl+Fuchs is transforming its innovation processes through a smart, digital approach. A central element is the introduction of a professional PLM management approach, ensuring seamless information flow across domains and business units and enabling the Digital Twin. Pepperl+Fuchs’ three-year PLM journey began with a clear strategy and value proposition, securing C-level sponsorship. It included requirement analysis, software selection, and the identification of key capabilities such as Requirements Engineering, a holistic multi-BOM approach, and Digital Twin integration—all within a comprehensive scope from concept to manufacturing. With implementation and rollout underway, a strong focus on organizational change management has been key to success. This presentation shares key insights and lessons learned from one of the most collaborative innovation efforts at Pepperl+Fuchs to date.
  15. 14:30 - 14:35 | Summary

  16. 14:35 – 14:50 | Networking Break & Collaboration Café
  17. 14:50 – 15:20 | Trust, Small Changes, and Transformation: Redefining PLM at Assa Abloy via a Modular Approach
    Ashwath Sooriyanarayanan, Senior PLM Solution Architect, ASSA ABLOY Group [Bio]
    Sofia Lindgren, Global PLM MCAD Product Owner, ASSA ABLOY Group [Bio] [Presentation]
    Given its frequent acquisitions, ASSA ABLOY has faced challenges in implementing a traditional monolithic PLM system, often resulting in user resistance. In early 2024, drawing on insights from previous PLM Road Map & PDT conferences, ASSA ABLOY shifted from a centralized, single-source-of-truth model to a more flexible, modular ecosystem. This new federated strategy acknowledges the diverse tools and processes across its global business units, moving from a one-size-fits-all approach. By leveraging lightweight PDM, federated data access, and APIs, ASSA ABLOY is driving a bottom-up transformation that focuses on local needs and achieves early wins. The modular architecture enables a practical, evolving digital thread for cross-system traceability without heavy standardization. At the core is a commitment to simple, open systems that are intuitive to use and easy to integrate, with a focus on user needs. This approach builds trust and fosters a collaborative culture by empowering users with easy-to-use, modular tools that enhance their productivity. ASSA ABLOY promotes adoption through simplicity, flexibility, and support. This presentation will explore how this approach not only modernizes the data landscape but also prepares the organization for future innovations, such as Generative AI.

  18. 15:20 – 15:50 | Humans cannot be transformed – but we can help them!
    Jos Voskuil, Industry Expert, TACIT [Bio] [Presentation]
    Humanity is undergoing a profound transformation driven by digital advancements and AI. This shift impacts our society, habits, and personal lives. This presentation will explore how, with the emerging capabilities of AI, there are both opportunities and challenges, and how companies can support their most valuable assets – their people – on their digital journey. By learning from the past and preparing for a fast-paced future, we can transition from being merely coordinated to truly connected. This change is not just about technology; it's about putting people at the center of everything. Get inspired and learn how to support your personal and your company’s journey!

  19. 15:50 - 16:00 | Conference Summary

  20. 16:00 | Conference Adjourns

2025 PLM Market & Industry Forum
Model-Based Systems Engineering: Optimizing Systems of Systems
An event exclusively for PLM Software & Service Providers

Proceedings

Agenda
  • 08:00 – 08:30 | Registration and Networking Over Morning Coffee
  • 08:30 - 08:35 | Welcome
  • 08:35 – 10:05 | The State of PLM – Today’s Market & Leading Trends
    Peter Bilello, President & CEO, CIMdata [bio] [presentation]
    Gain insight into the current state of the global PLM industry. This presentation will explore emerging trends and seek to understand their potential impact on participants. CIMdata will also address the evolving PLM Economy and key trends.
  • 10:05 – 10:30 | Networking Break
  • 10:30 – 12:00 | 2024 Market Analysis Results
    Christine Longwell, Director of Research, CIMdata [bio] [presentation]
    Recognized as the best source of comprehensive and accurate insight into the PLM industry, CIMdata's annual global market analysis is first revealed in this setting. Get ready to dive into the market analysis results for 2024.
  • 12:00 – 13:15 | Networking Lunch
  • 13:15 – 15:00 | Model-Based Systems Engineering: Optimizing Systems of Systems
    Working with the CIMdata-administered Aerospace & Defense PLM Action Group (AD PAG) and several leading PLM solution providers, CIMdata researched the state of the art and practice of model-based systems engineering (MBSE). The following presentations will describe the work performed and results achieved.
  • - 13:15 – 13:50 | Model-Based Systems Engineering
    Peter Bilello, President & CEO, CIMdata [bio] [presentation]
    This presentation will lay out the elements of an enterprise MBSE solution strategy. CIMdata will address questions and hypotheses regarding current state enablers and barriers, future investment opportunities, and drivers crucial to an effective investment plan. Finally, major research CIMdata recently conducted on behalf of the A&D PLM Action Group member companies in collaboration with eight solution providers to answer these questions and test these hypotheses will be detailed.
  • - 13:50 – 14:25 | MBSE Industry Research: Value Positioning & Readiness for Success
    Sandeepak Natu, Co-Director, Simulation-Driven Systems Development Consulting Practice, CIMdata [bio] [presentation]
    This presentation reviews CIMdata’s research findings on the current and evolving value of MBSE. The research began with an inquiry into how MBSE is perceived and valued within industry. Industry thought leaders and the solution provider community were asked to characterize MBSE’s current value footprint within industry and how that footprint will expand over time. Additionally, the study assessed the readiness of organizations and thought leaders to define and implement a cohesive MBSE strategy, shedding light on the challenges and opportunities associated with pursuing an MBSE vision. Attendees will gain valuable perspectives on MBSE’s evolving role in driving innovation and transformation.
    • - 14:25 – 15:00 | MBSE Industry Research: Future Investment, Technology Considerations & Summary Observations
      Sandeepak Natu, Co-Director, Simulation-Driven Systems Development Consulting Practice, CIMdata [bio] [presentation]
      This presentation reviews CIMdata’s research findings regarding future investment in MBSE. The research explored the basis for future MBSE investment planning, including the “pain points” and opportunities being targeted, investment drivers, and the balance between tactical and strategic perspectives applied to investment decisions. Thought leaders were asked how their companies manage the technical complexities of implementing MBSE solutions within large-scale A&D programs. The presentation will conclude with a summary of principal observations from the research.
    • 15:00 – 15:20 | Networking Break
    • 15:20 – 16:20 | Updates on Key Topics
    • - 15:20 – 15:50 | Sustainability Trends within PLM
      Peter Bilello, President & CEO, CIMdata [bio] [presentation]
      This presentation will cover how companies incorporate sustainability into their PLM strategy to meet their sustainability goals, such as reducing their product carbon footprint, decarbonizing their supply chains, and transitioning to more circular and sustainable product designs and business models. The session will highlight the drivers and obstacles facing industrial companies.
    • - 15:50  – 16:20 | News from the Field
      Peter Bilello, President & CEO, CIMdata [bio] [presentation]
      In this presentation, CIMdata will provide an update based on its industrial consulting experiences. Topics include PLM in other global economies and news from industrial clients.
    • 16:20 – 16:30 | Closing Comments

If you have any questions, please call:
+1 734.668.9922

PLM Road Map & PDT North America 2025 | Metro Washington D.C. | 7-8 May 2025

PLM’s Integral Role in Digital Transformation From Strategy to Execution
Elevating PLM to an Enterprise Business Solution, the PLM Professional's Road Map to Success


Register Now

Day 1 - 7 May

  1. 7:30 a.m. – 8:30 a.m. | Registration & Continental Breakfast in the Collaboration Café
  2. Welcome
    Peter Bilello, President & CEO, CIMdata & Håkan Kårdén, Strategic Advisor, HKAB
  3. Opening Presentation: PLM’s Integral Role in Digital Transformation
    Peter Bilello, President & CEO, CIMdata [Bio]
    As PLM professionals, we must understand and promote that PLM is a strategic business approach powered by a consistent set of solutions that support the collaborative creation, use, management, and dissemination of product-related intellectual assets. When enabled and executed correctly, a PLM strategy maximizes return on investment by ensuring the right products reach the right markets each and every time. This presentation will explore how digitalizing the entire product lifecycle—from concept through end-of-life—is at the core of an organization’s digital transformation, and why it requires rethinking many organizational structures and business processes. It will emphasize why PLM needs to be well understood and incorporated into a company’s digital transformation initiative, as well as the critical role it plays. Additionally, a brief review of CIMdata’s Critical Dozen—key trends and enablers for a successful digital transformation and their required PLM enablement will be presented.
  4. KEYNOTE: Reflecting on 40 Years of PDM/PLM: Are We Where We Wanted to Be?
    Professor Martin Eigner, Founder, EIGNER Engineering Consult [Bio]
    Professor Eigner, who pioneered the first PDM/PLM system 40 years ago, will take an honest look at the current state of our industry. In the 1990s, it was boldly asserted that PLM was not just a system but a philosophy—a way to harmonize and manage engineering data and processes throughout the product lifecycle. Fast forward to today and Professor Eigner’s frustration in the fragmented landscape of PLM solutions. According to Professor Eigner, we are still tied to legacy systems (ERP, MES, SCM, CRM) that depend on flawed interfaces reminiscent of outdated monolithic software. As digitalization demands and technologies like IoT, AI, knowledge graphs, and cloud solutions continue to grow, are we truly harnessing their full potential to sustainably optimize products and processes through PLM? The key question: Can the next generation of PLM solutions meet the challenges of digital transformation with the advanced, modern software technologies available? Professor Eigner’s keynote presentation will explore where we have come from and where we need to go.
  5. Unlocking Business Growth Through Digital PLM & Digital Thread Transformation
    Caroline Gustafsson, Manager Digital Global Center of Competence, Hitachi Energy [Bio]
    Power grid integration businesses must accelerate innovation amid rapid energy transition while maintaining operational efficiency and regulatory compliance. Despite strong market demand and a robust pipeline, fragmented processes, data silos, disjointed technology platforms, and manual inefficiencies slow the ability to fully capitalize on growth opportunities. To address these challenges, Hitachi Energy is embarking on a strategic Digital Business Transformation by implementing Digital PLM and Digital Thread across the value chain. This transformation breaks down data silos, streamline workflows, and enable seamless collaboration across product management, engineering, supply chain, manufacturing, quality & regulatory, and service operations. Establishing a connected digital enterprise reduces time-to-market, enhances product quality, improves compliance, and drives revenue growth. This presentation will share Hitachi Energy’s transformation journey, key strategies, challenges, lessons learned, and expected business outcomes, demonstrating how Digital PLM and Digital Thread are shaping the future of power grid integration.
  6. AD PAG Digital Twin/Digital Thread Benchmark
    Dr. Robert Rencher, Senior Systems Engineer, Associate Technical Fellow, The Boeing Company (speaking on behalf of the A&D PLM Action Group) [Bio]
    The PLM AG Digital Twin and Digital Thread benchmark study is a broad assessment of the capabilities of commercially available digital twin/digital thread solution offerings by PLM solution providers and PLM solution integrators. The key objectives of the study were to mutually educate and align thought leaders from industry and leading solution providers on digital twin/digital thread use cases and solution strategies to advance the industry’s awareness and understanding of the current practical value potential of digital twin/digital thread investments. Several major industry organizations, including the AD PAG, AIAA, Object Management Group Digital Twin Consortium, ProStep IVIP, and SAE International, developed a set of use cases and engaged with seven digital thread and digital twin solution providers to test and evaluate their implementation and performance. This presentation will summarize the early findings from the benchmark study.
  7. The History of Geometry Standards Development and Adoption
    Kenny Swope, Senior Manager - Enterprise Interoperability Standards & Supply Chain Collaboration, The Boeing Company [Bio]
    Abstract to come.
  8. Enforcing Data Quality to Support Sustainability and Future AI Automation
    Jennifer Weller, Senior Manager Enterprise Systems, TE Connectivity [Bio]
    Data is often not viewed as a strategic asset in the current landscape, leading to fragmented, incomplete, and disconnected information. This fragmentation limits our potential to automate and optimize processes, slows our response to regulatory changes, and impacts the benefits of AI. Given the rapidly changing regulatory requirements, AI's reliance on data and value creation, and the need to meet customer sustainability expectations, it is crucial to address these data challenges. Our future state envisions a connected data strategy through Product Lifecycle Management (PLM), automated data quality assurance, consistent data access methods, and clear KPIs tracking data availability and quality. To achieve this, TE has initiated a project to improve data quality by enforcing solid PLM practices. This project is structured into two workstreams: creating a Golden Product Record and validating key data elements. We aim to transform our data into a strategic asset supporting sustainability efforts and future AI automation by addressing these issues. This presentation will share more about TE’s journey and current state.
  9. How do we Drive Through-Life Product Performance: It’s not AI, Digital Twins or Toolsets
    Craig Spacey, Group Support & Services Director, BAE Systems [Bio]
    How often have we heard that AI is the answer? Or that we should create a digital twin? Or that a new toolset can solve everything if only we would buy it?! BAE Systems’ Craig Spacey believes none of these alone is the solution. Instead, he advocates for effective collaboration on foundational data architectures—rooted in a product’s definition—to enable more effective adoption of technologies through-life. Why? The complexity of stakeholder environments, increasing commercialisation of technology, and limited skills have led to incoherent product strategies. How? By shifting focus from transient applications to lifecycle-centric architectures, organizations can better align data requirements, maintain consistent configuration management, and streamline collaboration with customers and suppliers. This presentation will share practical insights on architecting a future-proof data strategy that remains viable as technologies evolve, ensuring a cohesive, long-term approach to design, development, and in-service support.
  10. Building a Best-in-Class Enterprise PLM Platform
    Michael Carlton, Director, Digital Technology PLM Growth, GE Aerospace [Bio]
    This presentation explores developing a best-in-class Enterprise PLM platform to increase productivity and capacity amid rising demands for digital thread capabilities, technology transformation, automation, and AI. It will cover PLM strategy elements, emphasizing timely data delivery, rapid response to business needs, and the development of strategic MBE capabilities. Key solutions include leveraging AI, cloud acceleration, observability, analytics, and automation techniques.

  11. 5:15 p.m. – 5:20 p.m.| Summary Conference Adjourns for the Day

  12. 5:20 p.m. – 6:30 p.m. | Happy Hour - avoid the traffic and join us for drinks and snacks in the Collaboration Café

Day 2 - 8 May

  1. Registration & Continental Breakfast in the Collaboration Café
  2. 8:00 a.m. – 8:05 a.m. | Welcome
    Peter Bilello, President & CEO, CIMdata & Håkan Kårdén, Strategic Advisor, HKAB
  3. PLM in the Board Room. What’s Holding it Back?
    John Snow, Research Director, Product Innovation Strategies, IDC [Bio]
    “Cost, time, and quality (CTQ), you can only pick two“ is an adage often used by product managers. If this is true, and if each of those metrics is weighted equally, then the success of your next product rollout has a good chance of scoring about 67%. Imagine your CEO sharing that as the performance of your next product launch. To help solve CTQ optimization, manufacturers are looking to engineering technologies, but PLM needs to be the basis for delivering products that delight the board. If PLM can move the needle on corporate metrics, and provide insights for C-suite problems, engineering may reclaim the limelight. This presentation shares research that encourages manufacturers to look holistically at the unique challenges of product development. Engineering is uniquely positioned to “own” the problems that go beyond mechanical-electrical-software engineering by also considering manufacturing, supply chains, service, and support. It will also examine the role of AI as we look toward a future of faster development cycles and more critical customers.
  4. Transforming Product Development with AI
    Dr. Henrik Weimer, Director of Digital Engineering, Airbus [Bio]
    Artificial Intelligence (AI) could revolutionize aerospace system engineering, boosting efficiency, cutting costs, and improving product quality across the entire product lifecycle. This presentation will explore how AI technologies can transform traditional engineering practices, from requirements capture to in-service support. Large Language Models (LLMs) and other AI capabilities can augment engineering workflows in previously unimaginable ways. This presentation will highlight specific use cases, such as automated requirements analysis, design space exploration, AI-assisted architecture trade studies, and design optimization. AI technologies can help identify requirements inconsistencies, suggest architectural alternatives, and accelerate decision-making. AI can support development and testing, including automated test case generation and intelligent defect detection. And AI is already transforming in-service support through AI-powered diagnostic systems and predictive maintenance algorithms. Implementation challenges, including regulatory hurdles and data governance, will also be addressed.
  5. Digital Threads and Digital Twins - How to Work with Partners When Your Worlds Don’t Look the Same
    Christopher Hinds, Head of Enterprise Architecture, Rolls-Royce PLC [Bio]
    The pace of change in delivering products is becoming faster and involves more collaboration between organizations than in previous generations of product development. We seek to build more virtually before building for real, which means exchanging data before exchanging physical objects. How do we ensure we can achieve those virtual goals securely while protecting each organization’s intellectual property and competitive advantage? We must be able to bring people, processes, and technology together to deliver a successful outcome, but how do we achieve that when the world inside one company and the world inside another look completely different? This topic becomes increasingly more complex as we seek to build virtual products and reuse data without betraying the confidences bound in commercial agreements. So how could we do something different that enables us to achieve our goals whilst ensuring every company can succeed? In this presentation, you will learn about one approach, what you need to consider to be successful, and some of the challenges that exist along the way.
  6. From Vision to Reality: The Role of Executive Sponsorship in PLM Success at Hollister
    Stacey Burgardt, Senior Program Manager – PLM, Hollister Incorporated [Bio]
    In this presentation, Hollister Incorporated’s Product Lifecycle Management (PLM) business leader will share insights into the critical importance of executive sponsorship in driving a successful PLM initiative. Drawing from Hollister’s PLM history and experience, we will hear about the challenges faced and strategies employed to secure executive buy-in for investing in PLM. This journey, marked by persistence, strategic communication, and alignment with organizational goals, highlights the transformative impact of strong executive support on the adoption and success of PLM projects and systems.
  7. Presentation title to come
    Captain Andy Biehn RDML (SEL), United States Navy [Bio]
    Abstract to come.
  8. Presentation title to come
    Robert Lamanna, Director, Model-Based Enterprise, PEO IWS, ePLM IDE Program Manager, Naval Surface Warfare Center - Port Hueneme Division [Bio]
    Abstract to come.
  9. The Current Reality and Future Trends in Model-Based Systems Engineering – Insights from Industry Research
    James Roche, Aerospace & Defense Practice Director, CIMdata (speaking on behalf of the A&D PLM Action Group) [Bio]
    The value landscape for model-based systems engineering (MBSE) is expanding and shifting. To plan effectively, organizations must understand the current state enablers and barriers, as well as future investment opportunities and drivers, which include strategies and policies from government agencies, competitive pressures, and global dislocations. These opportunities are enabled by new technologies and advanced protocols for collaboration and interoperability. What is the true nature and value potential of these opportunities, and what are the business implications of these drivers? And what are the critical prerequisites to ensure success as we map an organization’s journey? In this presentation, CIMdata will share the findings from recent research on behalf of the Aerospace & Defense PLM Action Group (AD PAG) and six PLM solution providers. The main objective was to understand the needs, opportunities, drivers, and constraints that guide investments in MBSE solution development and industry implementation.
  10. Requirements Traceability to Enable Mission Readiness
    Simon Pettersson, Director Defence Industry, Eurostep AB [Bio]
    Achieving a coherent and unified view of a product’s definition throughout its entire lifecycle can be challenging, particularly for complex products with long lifespans and numerous stakeholders involved over time. To leverage the full potential of the product data, it must be integrated not only across disciplines throughout the lifecycle but also in an extended enterprise setting. This presentation will explore how to continuously use product data to drive cost models, ultimately influencing availability and mission readiness. Strategies for maintaining, gathering, and securing accurate data, ensuring robust requirements traceability and enabling deeper insights to support well-informed decisions will be discussed. This presentation will illustrate how coherent data practices supported by international standards provide enhanced availability, reduce risk, and align business outcomes with mission-critical goals across industries.
  11. Transforming from a Data Driven to a Knowledge Driven Organization with PLM Focused Processes
    Ken Rasche, Principal Engineer-Simulation and Knowledge Management, FLANDERS Incorporated [Bio]
    FLANDERS Incorporated is transforming from a family run business to a growing corporation with expanded products, services and growth. A part of the strategy to accomplish this is to evolve from a data-driven organization to a knowledge-driven organization. The goal of this evolution is for the organization to never have to learn the same thing more than once. This is an unachievable goal but is the right one to strive for. FLANDERS is leveraging existing tools (knowledge management, “live documents”, collaboration, etc.) to optimize and realize the benefits of the powerful combination of Knowledge Management and PLM.
  12. Executive Spotlight: The Role of Executive Sponsor in Driving a PLM Transformation Moderated by Peter Bilello, President & CEO, CIMdata
    Executive sponsorship has long been cited as an imperative for achieving the full potential of product life cycle management (PLM) investment. Yet over the past decades achieving effective executive backing has been the exception rather than the rule. More recently, PLM has been more frequently viewed through the lens of enterprise digital transformation and is gaining attention within the executive ranks. In this spotlight session, we will focus on key questions: What motivated them to step into this role? How would they describe their role? What are their greatest satisfactions? What do they see as keys to success, and what do they see as barriers and constraints? What guidance would they share with PLM program managers and executives considering stepping into that role? This discussion promises to deliver invaluable guidance to PLM professionals seeking to elevate the value of their PLM programs.

  13. 4:15 p.m. | Conference Adjourns

2025 PLM Market & Industry Forum
Model-Based Systems Engineering: Optimizing Systems of Systems
An event exclusively for PLM Software & Service Providers

North American PLM Market & Industry Forum - Event Proceedings

Thursday, 27 March 2025 - Event at The Venue | Ann Arbor, MI

Agenda
  • 8:30 a.m. - 8:35 a.m. | Welcome
  • 8:35 a.m. – 10:05 a.m. | The State of PLM – Today’s Market & Leading Trends
    Peter Bilello, President & CEO, CIMdata [bio] [View Presentation]
    Gain insight into the current state of the global PLM industry. This presentation will explore emerging trends and seek to understand their potential impact on participants. CIMdata will also address the evolving PLM Economy and key trends.
  • 10:05 a.m. – 10:30 a.m. | Networking Break
  • 10:30 a.m. – 12:00 p.m. | 2024 Market Analysis Results
    Christine Longwell, Director of Research, CIMdata [bio] [View Presentation]
    Recognized as the best source of comprehensive and accurate insight into the PLM industry, CIMdata's annual global market analysis is first revealed in this setting. Get ready to dive into the market analysis results for 2024.
  • 12:00 p.m. – 1:15 p.m. | Networking Lunch
  • 1:15 p.m. – 3:00 p.m. | Model-Based Systems Engineering: Optimizing Systems of Systems
    Working with the CIMdata-administered Aerospace & Defense PLM Action Group (AD PAG) and several leading PLM solution providers, CIMdata researched the state of the art and practice of model-based systems engineering (MBSE). The following presentations will describe the work performed and the results achieved.
  • - 1:15 p.m. – 1:50 p.m. | Model-Based Systems Engineering
    Peter Bilello, President & CEO, CIMdata [bio] [View Presentation]
    This presentation will lay out the elements of an enterprise MBSE solution strategy. CIMdata will address questions and hypotheses regarding current state enablers and barriers, future investment opportunities, and drivers crucial to an effective investment plan. Finally, major research CIMdata recently conducted on behalf of the A&D PLM Action Group member companies in collaboration with eight solution providers to answer these questions and test these hypotheses will be detailed.
  • - 1:50 p.m. – 2:25 p.m. | MBSE Industry Research: Value Positioning & Readiness for Success
    James Roche, Practice Director, Aerospace & Defense, CIMdata [bio] [View Presentation]
    This presentation reviews CIMdata’s research findings on the current and evolving value of MBSE. The research began with an inquiry into how MBSE is perceived and valued within industry. Industry thought leaders and the solution provider community were asked to characterize MBSE’s current value footprint within industry and how that footprint will expand over time. Additionally, the study assessed the readiness of organizations and thought leaders to define and implement a cohesive MBSE strategy, shedding light on the challenges and opportunities associated with pursuing an MBSE vision. Attendees will gain valuable perspectives on MBSE’s evolving role in driving innovation and transformation.
    • - 2:25 p.m. – 3:00 p.m. | MBSE Industry Research: Future Investment, Technology Considerations & Summary Observations
      James Roche, Practice Director, Aerospace & Defense, CIMdata [bio] [View Presentation]
      This presentation reviews CIMdata’s research findings regarding future investment in MBSE. The research explored the basis for future MBSE investment planning, including the “pain points” and opportunities being targeted, investment drivers, and the balance between tactical and strategic perspectives applied to investment decisions. Thought leaders were asked how their companies manage the technical complexities of implementing MBSE solutions within large-scale A&D programs. The presentation will conclude with a summary of principal observations from the research.
    • 3:00 p.m. – 3:20 p.m. | Networking Break
    • 3:20 p.m. – 4:20 p.m. | Updates on Key Topics
    • - 3:20 p.m. – 3:50 p.m. | Sustainability Trends within PLM
      Mark Reisig, Sustainability and Green Energy Practice Director & Executive Consultant, CIMdata [bio] [View Presentation]
      This presentation will cover how companies incorporate sustainability into their PLM strategy to meet their sustainability goals, such as reducing their product carbon footprint, decarbonizing their supply chains, and transitioning to more circular and sustainable product designs and business models. The session will highlight the drivers and obstacles facing industrial companies.
    • - 3:50 p.m. – 4:20 p.m. | News from the Field
      Peter Bilello, President & CEO, CIMdata [bio] [View Presentation]
      In this presentation, CIMdata will provide an update based on its industrial consulting experiences. Topics include PLM in other global economies and news from industrial clients.
    • 4:20 p.m – 4:30 p.m. | Closing Comments
DigitalTwin Survey2023
Survey on Digital Twins

Thanks for your interest in our research on digital twins. For this research we are seeking two different types of respondents: Industrial Participants and Software & Service Providers.

  1. Survey for industrial users whose companies are interested in or pursing the application of digital twins within their firm. The ideal respondent is knowledgeable about their firm’s activities on digitalization/digital transformation, the digital thread, and digital twins.
  2. Survey for software and services providers to support the application of digital twins within their customers. The ideal respondent is knowledgeable about their firm’s activities supporting industrial clients on digitalization/digital transformation, the digital thread, and digital twins.

Thanks for your willingness to participate - let's get started!

Industrial Users
Take the Survey

Solution Providers
Take the Survey

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