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PLM Road Map & PDT North America 2023 | Washington D.C. | 3-4 May

The Digital Thread in a Heterogeneous, Extended Enterprise Reality
A call for PLM Professionals to share their knowledge and experience

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Day 1 - 3 May

  1. 7:30 a.m. – 8:30 a.m. | Registration & Continental Breakfast in the PLM Collaboration Café
  2. 8:30 a.m. – 8:40 a.m. | Welcome
    Peter Bilello, President, CIMdata & Håkan Kårdén, Director of Marketing, Eurostep
  3. 8:40 a.m. – 9:20 a.m. | Opening Presentation: Digital Thread: Why Should We Care? 
    Peter Bilello, President & CEO, CIMdata [Bio]
    Like most technology-enabled trends, there tends to be more hype than reality, especially during the early days of study and implementation. So, where are we today when we consider the digital thread? Have digital threads, or perhaps better stated, digital webs, reached their tipping point? In essence, the digital thread is a chart, or a map, of decisions that look like a web. For some, a web is a more realistic representation of how data and processes are interconnected in enterprises throughout the product lifecycle than any other representation. These webs, in concept, need to connect hundreds, thousands, and perhaps millions of information nodes and data repositories, and that is where the value is believed to exist. So, does it? This presentation will seek to understand that question and position the digital thread in the wider context of CIMdata's Critical Dozen, which defines 12 critical trends and enablers of successful digital transformation.
  4. 9:20 a.m. – 9:50 a.m. | People, Process, and Technology: The Pillars of Digital Transformation Success
    Christine McMonagle, Director, Digital Engineering Systems, Textron Systems [Bio]
    Change management is pivotal to the success of any modernization initiative within an organization. With multiple generations in the workforce, it is even more critical. Change management must be active, not reactive, and must be applied more broadly than just the management of technology change and modernization. Digital Transformation is an agile process that requires iterative change in people, processes, and technology. Changing the mindsets of an entire organization can be daunting, but it is the most fundamental and impactful pillar of change. Creating a universal movement around a new concept with no universally accepted meaning, one that extends from the executive leadership team to the shop floor employee, is critical to Digital Transformation success. In this session, we will present the Digital Transformation change management plan developed and executed within Textron. The focus will be on the practical steps, critical success factors, and lessons learned.
  5. 9:50 a.m. – 10:20 a.m. | Sponsor Thought-Leadership Vignettes
    Processia
    Aras
    Share PLM
  6. 10:20 a.m. – 10:25 a.m. | Summary
  7. 10:25 a.m. – 10:50 a.m. | Networking Break & PLM Collaboration Café ​
  8. 10:50 a.m. – 11:20 a.m. | The Promise and Reality of the Digital Thread – Insights from Industry Research
    James Roche, A&D Practice Director, CIMdata [Bio]
    CIMdata, on behalf of the Aerospace & Defense PLM Action Group (AD PAG), recently completed an extensive industry research project on digital thread. For this effort, CIMdata and the AD PAG partnered with five PLM solution providers - Aras, Eurostep, Jama Software, PTC, and Siemens Digital Industries Software. The shared objective of the collaboration was to align perspectives on the topic and have a meaningful impact on solution strategies and implementation roadmaps. This presentation will begin with CIMdata's perspective on the digital thread: what it is, what drives its value, and how value is effectively realized in practice. A report on the key findings from the industry research will be shared.
  9. 11:20 a.m. – 11:50 a.m. | An A&D Roadmap for Enabling Global Collaboration
    Robert Gutwein, Associate Director, PLM Collaboration and Data Exchange, Pratt & Whitney [Bio] & Ansel Koehler, The Boeing Company [Bio]
    Collaboration among Original Equipment Manufacturers (OEMs) and their product design and manufacturing engineering partners and suppliers is key to any major aerospace and defense (A&D) program. Process analysis by an A&D PLM Action Group (AD PAG) project team has shown that the exchange of product data, such as 3D-MBD, Bill of Materials (BOM), and Model-Based Engineering (MBE), between multiple OEMs and suppliers presents a challenge within the industry. Currently, the exchange methods for long-term collaboration between OEMs and suppliers are independent and exclusive environments and protocols, each unique and complex. Improving the consistency and efficiency of establishing and managing OEM-supplier collaboration can significantly improve cost, schedule, and quality across all phases of the product lifecycle. This presentation offers a new “Desired State” for OEM-supplier collaboration through the application of and adherence to a set of guidelines defined by the project team. A description and brief demonstration of the CMS application will be shared, concluding with the results of actual OEM-supplier evaluation trials.
  10. 11:50 a.m. – 11:55 a.m. | Summary
  11. 11:55 a.m. – 1:10 p.m. | Networking Lunch & PLM Collaboration Café
  12. 1:10 p.m. – 1:50 p.m. | Aligning Naval Product Support with the Navy’s Warfighting Operational Strategies PART II: “The Digital Thread” Integrated Decision Environment 
    Robert Lamanna, ePLM IDE Project Manager, Office of Product Support, Naval Surface Warfare Center, U.S. Navy [Bio]
  13. The U.S. Navy and the larger Department of Defense continually face the following challenges: 1) lack of a centralized Product Lifecycle Management (PLM) “Digital Twin” Environment greatly inhibits dissemination, collaboration, and critical decision support processes across organizations, directly impacting Fleet Readiness and Total Ownership Cost; 2) lack of a “ Digital Thread” leading to inability to identify readiness and product support consequences of early design decisions that impact operational availability (Ao) and sustainment; and after product delivery failing to facilitate upstream and downstream knowledge transfer for accelerating systems engineering supportability capabilities throughout the weapon system’s PLM. Part I of the enterprise Product Lifecycle Management Integrated Decision Environment (ePLM IDE) at the Naval Surface Warfare Center, Port Hueneme Division (NSWC PHD), presented at this conference in 2022, focused on describing the PLM “Digital Twin.” In this presentation of Part II, the emphasis will be on the “NOW WHAT?!” of the PLM “Digital Twin” from an operational readiness, sustainment, and total ownership cost perspective. The IDE serves as the “Digital Thread” with continuous near-real-time aggregation of multivariate data, traceability is built across information connections, effectivity across configurations, and virtual digital models to provide real-time, real-world insights and answers to a wide range of readiness, availability, maintainability, and cost issues. The IDE allows for building defensible models and simulating “WHAT IF?” solutions to provide senior decision makers with return-on-investment analysis, cost/performance trades, and supportability optimization resolutions while simultaneously updating the PLM “Digital Twin.”
  14. 1:50 p.m. – 2:20 p.m. | Why a Digital Thread makes a lot of sense, why it goes beyond manufacturing, and why it should be standards-based 
    Dr. Mattias Johansson, CEO, Eurostep [Bio]
  15. Digital thread is more than manufacturing. CIMdata's recent A&D PAG survey highlights significant business benefits with the digital thread related to configuration management of products as they are used and maintained. It is not time-to-market but rather the cost of maintenance, risk management, and the cost of unhappy users. Digital threads are not a PLM project with a clear start and finish. PLM should not even own them. They typically evolve over time based on a vision, business strategy, and a need to solve the most urgent issues or respond to the most promising business opportunities. A Digital thread, with a heavy emphasis on a part of the product's life cycle, can easily result in suboptimization. What if there is a way to start neutral with a predefined model to be implemented piecemeal? This session will share such an approach where a standards-based digital thread is presented. Such a thread will not just span the total life cycle of a product but also be vendor-neutral, making implementations more resilient and investments less risky.
  16. 2:20 p.m. – 2:25 p.m. | Summary
  17. 2:25 p.m. – 3:00 p.m. | Networking Break & PLM Collaboration Café
  18. 3:00 p.m. – 3:30 p.m. | How to Convince the Business to Implement the Digital Thread 
    Darren Nice, Director of Digital Asset Management, BAE Systems Digital Intelligence [Bio]
  19. This presentation will show how to successfully unlock the funding and buy-in from businesses now realizing the benefits of the Digital Thread. The key building blocks for a successful and collaborative implementation will be highlighted by bringing it all to life, using current examples of the customer benefits and value being delivered in the UK and Internationally using Digital Twins.
  20. 3:30 p.m. – 4:00 p.m. | Engineering Bill of Materials with Live Parts List at GE Aerospace 
    Kedar Kayal, Senior Director, GE Aerospace & [Bio] Shyam Rangaswamy, Senior Manager, GE Aerospace [Bio]
  21. During the process of engineering design for jet engines, there are numerous instances where multiple teams have to work on different sections of a large assembly. These teams should be aware of what the other teams are working on so that they can react more efficiently to changes that might be impacting their own design. This would avoid costly rework and redesign after incorporating the changes. In essence, this would be a live parts list/Engineering Bill of Materials (EBOM) where all teams are aware of all the open changes impacting an assembly so that they can proactively modify their designs for changes that may be in progress. At GE Aerospace, the PLM team was on a multi-year effort to consolidate PLM systems, providing an excellent opportunity to change processes, tools, and methodology to realize this long-term goal and bring about significant benefits. This presentation will present the plan focusing on the practical steps, critical success factors, benefits, and lessons learned along the way.
  22. 4:00 - 4:45 p.m. | Debate: Tug of War – How OEMs and First-Tier Suppliers enable the Digital Thread in spite of themselves 
    Craig Brown, ex General Motors (representing the voice of the OEM) [Bio]
    Mark Pendergast, ex Delphi, and Aptiv (representing the voice of the Supplier) [Bio]
  23. Relations between an OEM and a First-Tier supplier are always genial until the contract negotiations start and profit and loss take precedence. Each party has something the other wants but is also suspicious of the other. In spite of this, they need each other to be successful. Forging a digital thread in this environment requires technology and standards, but also bridging the gap of trust that is often present. This session will have a moderated interchange between prominent thought leaders representing the both ends of the OEM-supplier digital thread. Craig Brown, former PLM chief for General Motors, representing the OEM perspective, and Mark Pendergast, former PLM chief for Delphi, representing the First-Tier perspective, will answer questions and dialogue on the evolution of the digital thread across the Supply Chain.
  24. 4:45 p.m. – 5:00 p.m. | First day summary
  25. 5:00 p.m. | Conference Adjourns for the Day
  26. 5:00 p.m. – 6:00 p.m. | Happy Hour - avoid the traffic and join us for drinks and snacks in the PLM Collaboration Café

Day 2 - May 4

  1. 7:30 a.m. – 8:00 a.m. | Registration & Continental Breakfast in the PLM Collaboration Café
  2. 8:00 a.m. – 8:05 a.m. | Welcome
    Peter Bilello, President, CIMdata & Håkan Kårdén, Director of Marketing, Eurostep
  3. 8:05 a.m. – 8:45 a.m | KEYNOTE: Wholehearted Engineering
    Boris Martin, CEO, Engineers without Borders USA [Bio]
    The world is changing fast. Our climate, a pandemic, war, social media, and polarized public discourse have altered the type of crises we face and how we attempt to overcome them. These problems can't just be outsmarted; the solutions must be based not only on innovation but on compassion and humility. Making an impact today requires a different kind of leadership, leadership of the wholehearted brand. Accessing clean water for drinking, enjoying a reliable and nutritious food supply, a decent income, and safe infrastructure are basic necessities that are still not afforded to close to one billion people today. What is our part in this? Drawing from community-level experiences, Boris Martin will reflect on what it takes to lead and create deep change from within and in the world. His call to action is for all those who shape society through technology to recognize the power they have and use it for good.
  4. 8:45 a.m. – 9:15 a.m. | The Past Century Has Not Prepared Us For The Next Decade  
    Dr. Patrick Hillberg, Professor, Oakland University [Bio]
    For the past century, producers serving multiple geographies could choose to distribute factories worldwide, increase production capacity in a few regional factories, and ship products globally. Their choice for the latter led to the globalization seen now, and decisions based on comparative wage advantages in the 1990s have evolved into economy-of-scale decisions reinforced through efficiency and advancing technology. Humans maximized the effectiveness of the global supply chain, until we didn't. Digitalization may provide a solution to supply chain shocks and implies a substantial change in how we evaluate efficiency vs. resiliency in pursuit of societal value. This session explores the use of Digital Twins and Threads to trade in locally manufactured virtual products rather than physical products to be shipped globally. But the greatest challenge in this will be in developing a digital-capable workforce.
  5. 9:15 a.m. – 9:20 a.m. | Summary
  6. 9:20 a.m. – 9:50 a.m. | Sponsor Thought-Leadership Vignettes
    Propel
    Altium
    Mercury Digital Services
  7. 9:50 a.m. – 10:15 a.m. | Networking Break & PLM Collaboration Café ​
  8. 10:15 a.m. – 10:45 a.m. | Supporting the Digital Thread - A Case for Agile Prioritization to Guide Disruptive Change
    Paul Kaiser, Director of A&D Product Lifecycle Management, Moog Inc. [Bio]
    The implementation of digital threads is poised to disrupt traditional companies' business operations. This session will delve into the challenges of introducing end-to-end traceability (digital thread) to a traditional 70-year-old aerospace company. The presentation will highlight the disruptive power of the digital thread and the critical role of agile prioritization in modernizing business processes. A particular focus will be on the need for Platform Governance and Lean Portfolio Management concepts to support the digital thread and drive change. The need for and challenges of shifting the business case decision process towards a more holistic collaborative approach across the C-Suite will be highlighted.
  9. 10:45 a.m. – 11:15 a.m. | Moving Ahead
    Monica Schnitger, Founder, President, and Principal Analyst, Schnitger Corporation [Bio]
    The last few years have been challenging, and it’s time to step out of reactive mode and do more to control our enterprises’ future. What technology to employ and what to let pass by will only get more difficult as the pressure builds to adopt the newest tech — if we don’t use AI-enabled technology, will we lose out to competitors? If we do use AI tools, how will we grow our workforce, and what skills will they need? If we don’t co-design with our supply chains, will they continue to support us, or will we be cut off? And so on. This event is an opportunity to step back, consider the options, and hear from peers about what they’re trying and what’s working. This session will share lessons learned from across industries, company sizes, and geographies to try to distill what is essential as we all move forward to a more digital future.
  10. 11:15 a.m. – 11:20 a.m. | Summary
  11. 11:20 a.m. – 12:20 p.m. | Executive Spotlight: What Does it Take to Make the Digital Thread a Reality? Moderated by Peter Bilello, President & CEO, CIMdata
    Rob McAveney, Chief Technology Officer, Aras [Bio]
    Michel Tellier, Vice President of Industry Services, Dassault Systèmes [Bio]
    Kevin Wrenn, Executive Vice President of Products, PTC [Bio]
    Dale Tutt, Vice President, Industry Strategy, Siemens Software [Bio]
    This executive spotlight offers an insightful discussion between those in the know and in control of where digital thread enablement is heading. All of the solution providers represented on this panel are deeply committed to addressing the digital thread challenges of industrial companies. Over the past several years, they have invested heavily to deliver the technology advances that have made the implementation of the digital thread a practical possibility. This is a rare opportunity to hear directly from those responsible for strategy and roadmaps for some of the critical technologies we will rely on to realize our digital thread vision. In this session, we will probe the panelists' perceptions of the drivers, needs, opportunities, soft spots, and gaps. We will ask for their assessment of the most significant barriers to success and areas where we can cooperate as providers and consumers of technology to expand the opportunity and accelerate the time-to-value from our digital thread investments.
  12. 12:20 p.m. – 1:30 p.m. | Networking Lunch & PLM Collaboration Café
  13. 1:30 p.m. – 2:00 p.m. | An Approach to Enabling Model-Based Collaboration with External Stakeholders
    Brendan Mark, The Boeing Company [Bio]
    Traditionally, engineering data has been exchanged with external stakeholders (customers and suppliers) in 2D drawings and written documents. As part of the digital MBE transformation, we are accelerating the use of 3DMBD (CAD), system architectures, and behavior models to replace traditional data exchanges between the OEM and external stakeholders. This presentation will introduce the MBE Supplier Engagement Framework (SEF) to classify these MBE engagements and develop standardized solutions to address our challenges as we move towards an Integrated Digital Environment (IDE). This presentation will also describe a systematic approach to evaluate whether the minimum capabilities needed for a successful model-based collaboration exist for a given engagement. This includes a model-based exchange (MBX) tool evaluation used to mature new and developing tools by continually benchmarking them against the MBE SEF.
  14. 2:00 p.m. – 2:30 p.m. | Engineering Design for Weaving a Heterogeneous Digital Thread
    Rosemary Astheimer, NIST [Bio]
    Engineering data has traditionally been communicated through 2-D drawings, requiring replication of information and human interpretation, both of which introduce the potential for error every time information is passed between stakeholders in the enterprise. Model-Based Definition (MBD) is the modernized method of capturing the information needed to manufacture a product in a Computer-Aided Design (CAD) model, allowing seamless data exchange of machine-readable engineering data. This promotes the flow of information between heterogeneous systems in the product lifecycle, which is critical for manufacturers to remain competitive in today’s landscape. This presentation will look into the data that Product Lifecycle Management (PLM) processes and Product Data Management (PDM) software are managing from the engineering perspective to enable this exchange of digital information in a repeatable, efficient, and secure way. See what design information is captured and how industry standards are vital to weaving a digital thread that will shorten the gap between traditional and modernized methods.
  15. 2:30 p.m. – 2:35 p.m. | Summary
  16. 2:35 p.m. – 2:50 p.m. | Networking Break & PLM Collaboration Café
  17. 2:50 p.m. – 3:20 p.m. | Digital Transformation and Digital Thread – A PLM Ecosystem Perspective
    Robert Rencher, Sr. Systems Engineer, Associate Technical Fellow, The Boeing Company [Bio]
    The concept and constructs of the digital thread introduce change to the business and its processes, system definitions, and technology. Each of these changes needs to be identified and incorporated into business, system, and technical architectures. The use of digital thread requires interoperability between participants in the aerospace and defense (A&D) ecosystem. The foundational need is for a revision of business architecture and methods to incorporate digital twin/thread functional, system, and technical definitions.This presentation addresses the utility of the digital thread in the context of the A&D PLM ecosystem and the need to incorporate digital thread definitions into the enterprise business architecture. The speaker will share the A&D PLM Action Group (AD PAG) Digital Twin/Thread project team's recent findings regarding using business architecture frameworks and methodologies to model and design digital threads within the ecosystem. Five key issues are discussed, and recommendations are proposed to improve the utility of the digital thread in the A&D ecosystem.
  18. 3:20 p.m. – 3:50 p.m. | Enabling Marketing, Engineering & Manufacturing Digital Thread thanks to PIM / PLM integrated applications
    Jean-Christophe Bertrand, Global Digital Program Manager, Mersen US [Bio]
    The Mersen Electrical Protection (EP) business unit started its PIM/PLM journey by digitalizing its broad catalog of over 15,000+ standard product SKUs and managing hundreds of technical characteristics. This transformation enabled Mersen to feed its website with product attributes, provide automated product data export reports to meet all main global e-commerce industry standards, and always generate up-to-date product data sheets for standard products. The "Voyager PLM" program was then launched to build a global PLM backbone on top of the PIM application, replacing four legacy PDM systems. Voyager has enabled digital thread through the entire life cycle of MERSEN EP products: from marketing to engineering and manufacturing, throughout the extended enterprise. This presentation will share this end-to-end PIM/PLM return on experience, starting from the business stakes, going through the Marketing/Engineering business processes and information model and highlighting the lessons learned of such a transformation program. A specific focus will be made on sustainability, showing the PIM/PLM application features in terms of control of substances and compliance with regulations such as REACH and ROHS.
  19. 3:50 p.m. – 4:00 p.m. | Conference summary
  20. 4:00 p.m. | Conference Adjourns

 

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