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PLM’s Application in the CPG Industry: Protecting the Brand

PLM’s Application in the CPG Industry: Protecting the Brand

A Complimentary CIMdata Educational Webinar with Peter Bilello, President, CIMdata

May 10 2018
11:00  EDT | 08:00  PDT | 17:00 CEDT

Replay Webinar About our Speaker

Do any of the following statements sound a little too familiar?
  • Product variants can’t be developed without significant effort.
  • Product line gaps can be easily identified.
  • The ability to adapt and deliver in new markets is difficult and costly.
  • Artwork definition is inconsistent with the brand and all market requirements.
  • Labels don’t always portray the product formulation or the cost of doing so is high.
  • The impacts of changes on compliance, manufacturing, and cost cannot be easily assessed before committing significant resources.

“Can your current processes and tools support today’s complexity?” Often asked by today’s leading consumer packaged goods (CPG) companies—few feel confident with their answer. It is well understood that maximizing brand value is a competitive necessity; unfortunately, many companies do not possess the end-to-end capabilities to do so in a consistent and repeatable manner—and in many cases their survival depends on it. This webinar will discuss why companies in the CPG and similar industries (e.g., food and beverage) require an end-to-end and fully connected approach to protecting their brands. Additionally, the webinar will discuss how requirements and lifecycle portfolio management, as well as building out product and innovation platforms, play important roles in a company’s success.

What will I learn by attending this webinar?
  • You will gain an understanding on how PLM can be used to get it right the first time.
  • You will learn how building and protecting the brand for the long term requires a holistic, end-to-end approach to brand-related requirements management, as anything less results in sub-optimization, continued inefficiencies, and islands of disconnected automation and information.
  • You will find out why effective brand management is a competitive necessity.
  • You will see that enabling a product innovation platform is no longer optional.
  • You will understand why companies can no longer afford to do nothing.
Join us for this webinar if you want to:
  • Better understand how PLM can be used to protect your valuable brands.
  • Understand the various applications of PLM in the CPG and similar industries.
  • Understand how increasing product complexity can be managed by a strategic PLM strategy.
Who should attend?
  • Product planners and managers
  • Product portfolio managers
  • PLM team leaders and team members
  • PLM users
  • Product managers
  • IT leadership
  • Solution providers
  • Anyone else who wants to learn about how PLM is building and protecting brands

During the webinar you’ll also have the opportunity to ask questions about the topics discussed.


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