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Session Detail

Title: PLM Market Trends and Directions

Type: Plenary

Led By: Peter Bilello

Date/Time: 10/02/12 @ 08:30 AM

Description: PLM Road Map 2012 opens with CIMdata’s President, Peter Bilello, providing an introduction to the global PLM economy. Next Ford’s Mark Johnson will take a look at why implementing PLM is so difficult by exploring some of its challenges and by showing how PLM solutions must adapt and evolve to meet the needs of ever-increasing systems engineering complexity. EADS’ Tristan Gegaden will then consider best practices related to large-scale PLM program governance, as experienced in the PHENIX (PLM Harmonization for Enhanced Integration and Excellence) program. Georgia Tech’s Dimitri Mavris will show how a systems engineering approach can be used in the conceptual design and development of aircraft. The morning will conclude with a presentation by industry notable Jon Hirschtick who will offer his personal take on where the CAD business has been and more importantly, where it needs to go.

Speaker Detail

Name: Peter Bilello

Title: President

Company: CIMdata

Bio: Peter Bilello, CIMdata’s President, has more than 22 years of experience in the development of business-enabling information technology (IT) solutions for research, engineering, and manufacturing organizations worldwide. He has held various positions in Product Lifecycle Management analysis, selection, implementation, and training, CAD/CAM/CAE/CIM implementation and management, synchronous and lean manufacturing consulting, and software engineering.

As a senior-level PLM consultant, Peter provides in-depth technical analysis, strategic and tactical business planning, market and channel development, and training services to a range of IT, PLM, CAD/CAM, and ERP solution providers, systems integrators, and resellers. Peter also provides in-depth technical and business requirements development and assessment, system selection, education, training, and implementation planning, and quality assurance services to a range of international companies in many discrete and process manufacturing industries, such as Automotive, Aerospace, Defense, Heavy Equipment, High-Tech Electronics, Consumer Packaged Goods/Consumer Products, Telecommunications, Medical Devices, Utilities/Infrastructure, Pharmaceutical, Retail and Apparel, and a number of other industries.

Peter has been directly involved with the selection, consulting, integration, and implementation of large-scale PLM solutions. He has spoken on a number of different product development-related topics in Europe, North America, Middle East, Africa, and Asia.

Peter holds a bachelor of science degree in Computer Science with a minor in Physics from the California State University, Fullerton, and a master's of science engineering degree in Manufacturing Systems Engineering from The University of Michigan.

Presentation Detail

Title: State of the PLM Market: The Brave New World

Speaker: Peter Bilello

Abstract: Today’s business environment is changing rapidly. Complexity is the new norm, with multiple forces seemingly converging and diverging. Various methodologies previously thought to be separate and distinct, such as configuration management, systems engineering, and product lifecycle management, are all seeking their own mindshare and funding from corporate executives. Rapidly changing expectations are also fighting for corporate attention. These are often being driven by the consumerization of information technology, the demand for mobile delivery of information and associated capabilities, and the rising tide of social savvy workers. So as today’s business and engineering professionals, how do we prepare for this brave new world? This presentation will introduce these topics and a few others with the intent to challenge our thinking and make us explore potential solutions and ideas that will be discussed in the sessions that follow.

Speaker Detail

Name: Mark Johnson

Title: Executive Technical Leader

Company: Ford Motor Company

Bio: Mark Johnson is an Executive Technical Leader within Ford Motor Company’s (Ford) IT organization. He is the most senior Technical Specialist in IT and sits on Ford’s Technical Advisory Board (TAB) helping shape some of Ford’s most challenging business and IT technical strategy issues. Mark leads Ford IT’s CAD/CAE/CAM/PDM, Requirements Management, Knowledge Management, and In-Vehicle Systems teams helping create Ford’s digital engineering future. Mark’s team is currently providing IT leadership as Ford transitions to developing products applying the latest systems engineering methodologies and tools.

In his 15 years at Ford, Mark has held various roles within IT. In addition to leading the development and deployment of many of the current IT solutions used by Product Development, Mark led the global manufacturing IT delivery organization responsible for deploying new plant IT environments in Asia-Pacific and Europe. His team’s solutions enabled the latest flexible manufacturing capabilities. In the UK, he oversaw the integration and later separation, of product development IT teams from Jaguar and Land Rover, Volvo Car, and Ford of Europe. In recent years, Mark has led the development of IT solutions that enabled in-car connectivity for Ford’s notable “SYNC” in-vehicle infotainment system.

Prior to joining Ford in 1997, Mark’s career included 12 years with United Defense (now part of BAE Systems) and 4 years at the Budd Company Transit Division. While at United Defense, Mark led their Systems Engineering team and eventually oversaw an engineering organization of over 350 developing and deploying tracked combat vehicles for the US military and NATO. While at Budd, Mark was a Reliability, Maintainability, Safety, and Human Factors (RMSH) Engineer, engaged in the design, manufacture, and launch of the Miami and Baltimore automated subway cars.

Presentation Detail

Title: Rethinking PLM in a Systems Engineering World

Speaker: Mark Johnson, Ford Motor Company

Abstract: As today’s cars increase exponentially in complexity with diverse product features enabled by global engineering and flexible manufacturing, PLM solutions are being stretched in ways never originally envisioned when most were created in the 1980s and ’90s. These solutions are expected to simultaneously accommodate both expert and casual users and bring them together in collaborative global teams. They must manage the “whats” of product development (e.g., 3D models, BOM, BOP), as well as managing the “whys” of design decisions, in an environment where the functional product representation has become as important as the physical. The complexity of part and feature/function requirements, verification, and effectivity suggest why relationships across hardware, software, electrical, and electronic systems must be enabled and configuration managed. This presentation will explore some of those challenges and show how PLM solutions must adapt and evolve to meet the needs of ever increasing systems engineering complexity.

Speaker Detail

Name: Tristan Gegaden

Title: Head of Operations, EADS PLM Harmonization Center

Company: EADS

Bio:Tristan Gegaden has 10 years of experience doing PLM in the aerospace and defense and shipbuilding industries. He currently heads up the Operations of the EADS PLM Harmonization Center, coordinating a dozen PLM harmonization initiatives between EADS, Airbus, Eurocopter, Astrium, and Cassidian divisions.

ITristan has gained key competences through the execution of PLM projects across engineering, customer support, and manufacturing engineering domains, fostering business improvement and innovation in the PLM area and coordinating implementation of business-enabling information technology.

Tristan holds a master’s degree in Management from the Grande Ecole ESSCA and a specialized master’s degree in Innovation and Management of Technology from Ecole Centrale in Paris.

Presentation Detail

Title: Why PLM is Strategic: the Example of EADS/PHENIX

Speaker: Tristan Gegaden, EADS

Abstract: While looking for new areas of productivity, competitiveness, and innovation, EADS (European Aeronautic Defense & Space Corporation) identified – in early 2007 – the need to raise PLM to the strategic level of the Group. This change in emphasis was necessary not only to avoid a potential industrial disaster but to accelerate adoption of the new paradigm of increasing collaboration between dispersed Engineering, Manufacturing, and Services locations. The harmonization of PLM across all the divisions and business units of EADS came to be known as the PHENIX (PLM Harmonization for Enhanced Integration and Excellence) program. From this point forward PLM has been regarded as a strategic asset for EADS, an asset that is firmly rooted at the core of a lean industrial system. A significant driver for this harmonization is standards; which allows PLM interoperability throughout the extended enterprise. This keynote presentation will consider best practices related to large-scale PLM program governance as experienced in relation to the widely acclaimed EADS PHENIX (PLM Harmonization for Enhanced Integration and Excellence) Program.

Speaker Detail

Name: Dimitri Mavris

Title: Boeing Professor of Advanced Aerospace Systems Analysis

Company: Georgia Institute of Technology

Bio:Dimitri Mavris is the Boeing Professor of Advanced Aerospace Systems Analysis at the Guggenheim School of Aerospace Engineering, Georgia Institute of Technology, and the director of its Aerospace Systems Design Laboratory (ASDL). ASDL has grown under his direction to an organization that has performed US$100M worth of research in new methods and tools in the past ten years and is home to 250 researchers including research faculty, master’s, and Ph.D. students. Since 1992 the program has graduated more than 800 fully funded M.S. and 100 Ph.D. students. Over the same period, Professor Mavris has co-authored, with his students, in excess of 500 journal and conference papers.

Presentation Detail

Title: A Systems Engineering Approach to Aircraft Design

Speaker: Dimitri Mavris, Georgia Institute of Technology

Abstract: Over the last decades, aircraft have evolved into large-scale products characterized by an increasing number of complex and interdependent systems, components, and parts. Each of them involves different disciplines and technologies, along with different sets of tools, processes, and methods. The successful definition, design, and development of an aircraft requires an overall perspective of the problem and can only be achieved through the tradeoff, exploration, evaluation, selection, and integration of the system elements to meet system-level requirements. The design and development of aircraft also involves people with different backgrounds, expertise, roles, expectations, and interests. This keynote address will show how systems engineering provides an interdisciplinary structured yet flexible process that can be used effectively in the conceptual design and development of aircraft. The emphasis will be on the methods that enable the development of a life-cycle balanced system solution that meets customer needs.

Speaker Detail

Name: Jon Hirschtick

Title: CAD Software Entrepreneur

Company: Independent

Bio:Jon Hirschtick is a well known CAD Software Entrepreneur. In 1993 Jon founded SolidWorks and served as CEO, board member, and group executive until 2011. Today, SolidWorks is the most widely used 3D Computer Aided Design (CAD) software in the world, used by over 1,000,000 people worldwide to design manufactured products such as consumer goods, electronics, medical devices, and factory machinery.

Jon has worked in the CAD industry since 1981 -- at MIT's CAD Research Lab; Premise Inc., a startup company he co-founded in 1987; and Computervision Corporation. Jon has served as a board member at many other venture-funded startup companies including Z Corp, Revit, Liquid Machines, Express3D, and Vela Systems.

Jon has bachelor’s and master’s degrees from MIT, where he was a member of the MIT Blackjack Team profiled in several TV shows and movies.

Presentation Detail

Title: CAD Future: A Perspective View

Speaker: Jon Hirschtick, Independent

Abstract: The great irony of the CAD business today is that nobody in it wants to talk about CAD. With solution providers all focusing on PLM and business process automation, the time has come to revisit CAD. In this keynote presentation Jon Hirschtick will take a look at where the CAD business has been and more importantly, where it needs to go. Based on his many years in the industry, Jon Hirschtick will provide a personal perspective on the impact of the ever-changing design process, the new generation digital-native workforce, new modeling technology, and most importantly the massive changes in computing platforms—both hardware and software.

Breakout Session

Title: PLM Integration to Enable Business Processes

Led By: John MacKrell

Date / Time: 10/02/12 @ 01:45 PM

Description: Many PLM solution providers have used the phrase “single source of truth” to describe a core benefit of their data and process management solutions. But as PLM strategies have been adopted in new industries and to support different types of products, there are many versions or aspects of “the truth” that need to be simultaneously developed, assessed, and managed. In this session find out more about emerging best practices in enabling PLM to support all areas of product development, from product concept to retirement from service, and in some cases all the way to product recycling.

• How are different PLM-enabling solutions integrated into the overall product development process?
• What architectures best support PLM implementation?
• PLM is more than just managed data, so how do leading companies support complex product development processes in the extended enterprise.

Breakout Session

Title: Advances in Design Technology Help Overcome Workflow Complexity

Led By: Dr. Ken Versprille

Date / Time: 10/02/12 @ 01:45 PM

Description: Advances in core 3D geometric modeling technology have led to a more balanced suite of construction tools. One consequence of these improvements is the ability to more easily manipulate 3D models imported into the design application. In addition, emerging implementations for 3D geometric search that facilitate component reuse, and 3D model-based definition to improve the transfer of product data between stakeholders, offer new ways to improve product development workflows. These enhancements compel users to re-evaluate their current design methods and tool use in order to remain competitive. In this session learn from leading-edge users how they are adapting to these advances.

• In light of available parametric and direct modeling techniques, how do users redefine their collaboration and model data exchange workflows?
• What impact has incorporating 3D geometric search to improve component reuse had on the design process and on product development costs?
• What new approaches have emerged to validate that in-process designs adhere to captured product- and design-process knowledge?
• How can model-based definition simplify the transfer of product data between customer, prime contractor, and the supply chain?

Breakout Session

Title: PLM Program Management - 1

Led By: Ken Amann

Date / Time: 10/02/12 @ 01:45 PM

Description: One of the major challenges with implementing PLM strategies is that they are inherently cross-disciplinary. PLM business processes cross functional boundaries, and changing them can upset the dynamics both within and between groups in an organization. Successful PLM implementations and programs address these issues with good planning, management, and enhanced communications. At the same time, companies must manage the implementation of complex IT solutions that are part of their PLM environment. As a result, effective PLM program management encompasses many activities. In this session you will learn about resource scheduling, software development and testing, data migration and transformation, solution provider interface and management, reporting, communication, and cultural change.

• What are the key factors for successfully managing PLM programs?
• How should you manage the cultural changes associated with implementing PLM-enabling solutions?
• What do you need to do to “go live” with PLM?
• How can you learn to successfully work with and manage your solution providers?

Breakout Session

Title: Simulation-Driven Engineering: Leveraging Simulation Early in Product Development for Sustained Competitive Advantage

Led By: Dr. Keith Meintjes

Date / Time: 10/03/12 @ 08:00 AM

Description: Leading users now drive design with up-front simulation, while simultaneously capturing and reusing CAE best practices and processes. Simulation is used to define products, not simply to evaluate established designs. Model-based design offers a framework to apply systems engineering early with mechanical design and simulation to optimize product architecture, reduce rework, and decrease time to market. In this session find out how leading companies are leveraging simulation to dramatically reduce product development time, cost, and rework, and to improve product quality. Solution providers will discuss best practices to manage simulation for robust, reliable, and repeatable benefits.

• What lessons can be learned from leading companies that have relied on simulation to both drive product development times down and dramatically boost design quality?
• Why should simulation be regarded as a key capability, and managed as a critical competence?
• What are the critical issues users confront when they deploy simulation-driven engineering early in the development cycle to create product concepts and architecture?
• Why is a focus on systems engineering crucial for collaboration and for the success of simulation-driven engineering?

Breakout Session

Title: Raising Your Level in Mechatronics and Digital Manufacturing

Led By: Rich Wells

Date / Time: 10/03/12 @ 08:00 AM

Description: The increasing complexity of integrating mechanical, electrical, software, and controls technologies in today’s products raises many challenges in development and manufacturing. This session will focus on the benefits of systems engineering in design and collaboration throughout the complete end-to-end process of designing and building today’s complex mechatronic products and synchronized manufacturing systems.

• What do leaders across multiple industries understand about the need to fully integrate software, electronic, and mechanical development efforts, and what are their plans for implementation?
• How do systems engineering and digital manufacturing groups tackle the design complexity of manufacturing systems?
• What is the best way to collaborate across mechanical, electrical, and software development teams?
• How can managing requirements as an integral part of the development process ensure accurate requirements are readily available to all manufacturing team members?

Breakout Session

Title: PLM Program Management - 2

Led By: Ken Amann

Date / Time: 10/03/12 @ 08:00 AM

Description: One of the major challenges with implementing PLM strategies is that they are inherently cross-disciplinary. PLM business processes cross functional boundaries, and changing them can upset the dynamics both within and between groups in an organization. Successful PLM implementations and programs address these issues with good planning, management, and enhanced communications. At the same time, companies must manage the implementation of complex IT solutions that are part of their PLM environment. As a result, effective PLM program management encompasses many activities. In this session you will learn about resource scheduling, software development and testing, data migration and transformation, solution provider interface and management, reporting, communication, and cultural change.

• What are the key factors for successfully managing PLM programs?
• How should you manage the cultural changes associated with implementing PLM-enabling solutions?
• What do you need to do to “go live” with PLM?
• How can you learn to successfully work with and manage your solution providers?

Breakout Session

Title: Education Short Course: CIMdata PLM Certificate Program

Led By: Jim McKinney

Date / Time: 10/03/12 @ 10:05 AM

Description: This NEW education offering will review the basics of PLM and the value that can be gained when PLM is implemented appropriately. We will also talk about the expanding reach of PLM, and new technologies that will impact PLM in the future.

Discussion topics include:

• An Introduction to the CIMdata PLM Certificate Program
• Introduction to PLM
• The Value of PLM
• The Expanding Reach of PLM
• New Technologies Impacting PLM

About CIMdata’s PLM Certificate Program
The CIMdata PLM Certificate Program is the flagship offering of CIMdata PLM Leadership — the PLM industry’s most comprehensive non-biased education and training offering available for today’s PLM professionals.The CIMdata PLM Certificate Program prepares PLM professionals at several levels to successfully address the challenges inherent in PLM implementations.

Speaker Detail

Name: John MacKrell

Title: Vice President

Company: CIMdata, Inc.

Bio: John MacKrell, a senior consultant at CIMdata, has more than 30 years of experience in the application of computer-based solutions to engineering and manufacturing. He has held senior positions in product management, marketing, research and development, and consulting with companies that produce CAD/CAM/CIM, solid modeling, computer-aided systems engineering (CASE), and machine vision systems and services.

John's experience includes marketing management, product management, market analysis, basic research in solid modeling techniques, and the development of algorithms for the application of topological structures for solid models; development of menu-based, interactive user interface paradigms for CAD/CAM and solid modeling; development of mechanical assembly data management systems, user interfaces, and mechanisms for interactively manipulating and constructing three-dimensional geometric models; and software design and implementation.

John's consulting activities include technical and market education, strategic planning for CAD/CAM vendors, technical and competitive product analyses, PLM ROI and benefits studies, CAD and PDM system requirements specification and selection, and development of end-user plans for the acquisition and implementation of CAD and other PLM technologies including PDM, data visualization, and Digital Manufacturing.

John is a frequent speaker at conferences, trade shows, and seminars throughout the world. John is co-author of the PDM Buyer's Guide, author of the MCAD Buyer's Guide, author of the PDM Business Appraisal Guide, co-author of STEP: Towards Open Systems, and author of a number of other books and articles related to PLM. He has conducted research in solid modeling and has consulted with a variety of vendors and users on technical and marketing issues within the fields of PLM, CAD/CAM, PDM, visualization technologies and digital manufacturing.

John received a Bachelor of Science degree in Naval Architecture from the University of Michigan, and has studied computer science in the graduate program at the University of Maryland.

Speaker Detail

Name: Dr. Plamen Bliznakov

Title: Vice President, Product Management – Automotive Industry

Company: PTC

Bio: Dr. Plamen Bliznakov is Vice President of Product Management at PTC, focusing on the requirements of the Automotive industry. He was instrumental in the successful implementation of the vehicle PLM system at Hyundai-Kia Motors Corporation, and has worked closely with a number of other PTC current or potential customers from this vertical (Volvo, Volkswagen, etc.) Prior to taking this role, Dr. Bliznakov was a Vice President of R&D. For more than ten years he led a global team developing PTC’s best-in-class Windchill integrations with several dozen CAD tools (developed by PTC, acquired, as well as 3rd-party CAD systems in both Mechanical and Electronic domains). Dr. Bliznakov started his work at PTC as a Senior Software Engineer in 1996.

Prior to joining PTC, Dr. Bliznakov worked as a graduate Teaching and Research Assistant at Arizona State University and Technical University -- Sofia, Bulgaria. His projects included the development of a pioneering web-based design history capture system, as well as CAD testbeds used in academic research.

Dr. Bliznakov received his Ph.D. from Arizona State University, and his M.E. degree from the Technical University -- Sofia. He has published numerous refereed journal articles and conference papers, and received the Best Paper award at the 1996 Computers and Information in Engineering (CIE) conference. During 2001-2006 he was a member of the ASME CIE Division Executive Committee, serving as its Chair in 2005-2006.

Panel Detail

Title: Models for Implementing and Integrating PLM with the Enterprise

Speakers: Dr. Plamen Bliznakov - PTC, Ed Martin - Autodesk, Louis Pascarella - Geometric, Marc Lind - Aras, and Ed Shinouskis - IBM,

Abstract: PLM solution providers and integrators discuss their architectural and integration strategies and how these impact the implementation, operation, and integration of PLM within the enterprise. Each speaker will describe their solution model and how it supports integration across the product development landscape.

Speaker Detail

Name: Ed Martin

Title: Senior Industry Marketing Manager

Company: Autodesk

Bio: DEd Martin has been with Autodesk for more than five years, and is currently a Senior Industry Marketing Manager in Autodesk’s Manufacturing Industry Marketing team. He also brings more than 20 years of automotive industry experience from various engineering and management roles at General Motors and Delphi in both the US and Europe. In his current role, Ed’s primary focus is to identify and position Autodesk’s solutions for manufacturing customers of all sizes, from small startups to large enterprise customers. Ed has a bachelor’s degree in Mechanical Engineering from Kettering University and a master’s of business administration from the University of Michigan.

Speaker Detail

Name: Louis J. Pascarella

Title: Principal Consultant

Company: Geometric

Bio: Louis J. Pascarella is a Principal Consultant with Geometric, focused on Product Creation Methodologies, Product Lifecycle Management and Application Management.

He has been working with global Automotive, Aerospace and Software Vendors for over 35 years in the areas of Visualization, CAD, PLM and Software Lifecycle Management with a focus on strategy, planning, consulting, systems engineering, and knowledge capture & management. Louis has a strong background in PLM technology development and implementation (Teamcenter, Windchill, & ENOVIA), solution architecture, enterprise middleware technologies (EAI, SOA).

Louis has a Bachelor of Science degree in math and physics from Eastern Michigan University.

Speaker Detail

Name: Marc Lind

Title: Senior Vice President, Global Marketing

Company: Aras Corporation

Bio: Marc Lind brings over 20 years experience in enterprise software and manufacturing and draws on a customer-centric perspective to create revenue-driven marketing strategies. Most recently, Marc was President of PartsDriver, an enterprise supply chain solution provider to the automotive aftermarket.

Previously, at Analog Devices he helped build relationships with major customers including Intel, Lucent, and Nortel and led a division-wide reengineering project. Earlier in his career, Marc was a consultant in world-class manufacturing and quality systems. He holds a BBA in Operations Management from the University of Massachusetts at Amherst and is a member of the AME [Association for Manufacturing Excellence], APICS, and PDMA [Product Development and Management Association].

Speaker Detail

Name: Ed Shinouskis

Title: Associate Partner

Company: IBM Corporation

Bio: Ed Shinouskis is a leader in the IBM PLM Practice, and has been involved in developing and delivering PLM solutions to clients for the past 15 years. Ed is particularly interested in helping clients reduce their time to value by using technology to improve the quality of both work efforts and products. He has led multiple large scale IT projects and business transformation initiatives, including infrastructure and system development & deployments.

Ed holds a Master of Business Administration degree from Oakland University and a Bachelor of Science degree in Chemistry from the University of Michigan.

Speaker Detail

Name: Michael K Williams

Title: PLM Project Manager

Company: The Dow Chemical Company

Bio: Mike Williams represents the client base for the Advanced Materials Division, a global portfolio of market facing businesses within Dow. The diversity of these businesses cover chemical process technologies, from large scale continuous to small scale batch, and discrete.

Dow’s products service the architectural coatings, building & construction, electronic materials, personal care, and specialty chemicals business segments.

Mike’s 38 year career with Dow has spanned numerous leadership roles in research, manufacturing, and engineering. Since 2000, Mike has participated in several due diligence teams supporting mergers, acquisitions, and divestures the most recent being the acquisition of Rohm and Haas in 2008. His current efforts are concentrated on driving out value from new product implementation through strategic capital investments supporting the manufacturing operations management (MES) and product lifecycle management (PLM) solution space.

Mike began his Dow career in 1975 in Midland, Michigan after obtaining a degree in Chemical Engineering from the University of Michigan.

Presentation Detail

Title: PLM Challenges in the Process Industries

Speaker: Michael K Williams, The Dow Chemical Company

Abstract: The Dow Chemical Company, through mergers and acquisitions, is in the midst of a portfolio transformation moving from primarily a commodity chemicals and plastics business to a blended commodity and specialties business. To accomplish this strategy change the company needs to adopt a Make to Order / Design to Order philosophy. This change in philosophy brings into play the need for Product Lifecycle Management which previously was a very minor business requirement.

In parallel with this strategic change the company is implementing a new version of its enterprise resource planning system. The challenges and struggles to implement this transformation, incorporating PLM functionality and work processes, in a classical process industry will be visited with a status on progress in this endeavor.

Speaker Detail

Name: Uwe Thumlert

Title: IT Manager of Engineering Systems

Company: MAHLE

Bio: Uwe Thumlert started working in IT on the filtration system side for MAHLE in 1993 with the old SAP R/2 system, in the area of operations. He moved to the application side where he implemented production planning and control solutions in several plants within Germany. In 1998 he moved to the US to Morristown TN, where he worked on implementing SAP R/3 in three locations. Since then he has been responsible for SAP production planning, document management system, EH&S and quality management. In 2003 he worked with SAP and ramped up cProjects 2.0 in a regional installation. This system became a global installation at the end of 2004. Since then, Uwe has been responsible for the area of PLM in North America. In 2006 Mahle implemented the first SAP CAD integrations and he became the IT Manager of Engineering systems responsible for CAX system at MAHLE North America. To support global efforts MAHLE IT built a global CAX team, which he has led since 2008.

Presentation Detail

Title: Product Life Cycle Management@ MAHLE North America

Speaker: Uwe Thumlert, MAHLE

Abstract: This presentation is about how the MAHLE systems evolved from a basic ERP into a PDM and later into a PLM system, where the next steps are to integrate beyond the usual areas such as CAD.

Speaker Detail

Name: Dr. Ken Versprille

Title: Executive Consultant

Company: CIMdata, Inc.

Bio: Dr. Ken Versprille, Executive Consultant at CIMdata, has more than 35 years of experience in the application of computer-based solutions to engineering and manufacturing enterprises. He has held senior positions in research and development, and consulting in the CAD/CAM/CAE/CIM fields.

Ken joins CIMdata after 16 years as the head of the Design Creation and Validation service at the industry analyst and consulting firm, Collaborative Product Developments Associates (CPDA), formerly D.H. Brown Associates. His in-depth technical research in three-dimensional geometric modeling, computer-aided engineering and design, manufacturing, and documentation applications have helped both solution suppliers and end user companies plan more effective use of technology to improve their business strategies. His research projects have spanned complex geometric design approaches, design collaboration, design automation, PLM standards and openness, and the horizontal integration of CAD across related PLM applications. Before joining CPDA, Ken held numerous senior level technical and managerial positions during 15 years at Computervision Corporation, reaching the equivalent position of CTO and R&D Vice President of core CAD and mechanical applications. He was a lead architect of the CADDS 4 product, which gained impressive worldwide market share in CAD, and had sole responsibility for the initial design of Computervision’s 3D graphics system. After leaving Computervision to pursue independent consulting, Ken rejoined as CV-Doors General Manager to lead a new group that introduced and managed the CAD industry’s first geometric kernel business.

Ken received a bachelor of science degree in Mathematics from the University of New Hampshire. He earned both his masters of science and Ph.D. in computer science from Syracuse University, where he studied under Steven A. Coons, a pioneer in the computer graphics field. Ken is recognized for publishing the first description of NURBS (Non-Uniform Rational B-Splines), the mathematical curve and surface formulation that has become an international standard in CAD and Computer Graphics. In 2005, he was awarded a Lifetime Achievement Award by The CAD Society in recognition of his outstanding contributions to the engineering software community.

Speaker Detail

Name: Bob Deragisch

Title: Manager, Enterprise Systems

Company: Parker Hannifin

Bio: Bob Deragisch started working at Parker Hannifin shortly after attending the University of California at Irvine and Chapman University in Orange, California. During the last 32 years, Bob has held numerous positions, throughout the IT and Engineering departments of Parker, including Systems Programmer, Systems Analyst, Project Leader, IS Manager, Data Center Manager, Group IT Manager, Manager, Enterprise Systems, and Director of Engineering Services. Throughout his tenure, he has been involved with numerous early install and ‘beta’ programs, working on everything from operating system implementations to development of online purchasing systems. Bob led the team at Parker that was the first worldwide to implement the VM/HPO operating system, the IBM 5085 and 5088-1R CAD workstation and controller, and numerous other industry firsts. Bob managed the Parker enterprise-wide messaging team during the Lotus Notes R5 implementation and rollout, and has been supporting Parker’s use of CATIA since he installed version 2 in 1985. Starting in 1980, Bob authored numerous engineering applications specifically for internal Parker design use, many of which, although hopefully revised and modified since, are still in use today.

Currently, Bob is responsible for managing both the Parker Aerospace Irvine Regional Data Center and Engineering Services for the Aerospace Group, while also directing eBusiness initiatives for the Group, with an emphasis on collaboration with customers, suppliers, and partners.

Bob graduated Summa Cum Laude from Chapman University with a Bachelor of Arts in Organizational Leadership, and received his Master of Arts in Organizational Leadership with an emphasis in Organizational Development in January of 2007.

Speaker Detail

Name: Sanjay Parimi

Title: Project Officer

Company: U.S Army (ARDEC)

Bio: Sanjay Parimi currently serves as a Project Officer for the U.S Army's Armament,Research, Development and Engineering Center (ARDEC). He currently manages several programs focused on creating enterprise technologies and processes that enable the creation and utilization of universal, digital product definitions. Sanjay spent the first portion of his career at ARDEC developing Exposed Crew Protection Kits (ECPKs) for a slew of tactical vehicles and was instrumental in producing and fielding over 50,000 of these systems starting in 2006. Sanjay holds engineering degrees from Tufts and Columbia and is working on an MBA at NYU’s Stern School of Business.

Speaker Detail

Name: Roberto Dolci

Title: Vice President Operations & Customer Care

Company: System Logistics Corp.

Bio: Roberto Dolci has over 20 years of experience in the automotive and engineer to order sectors. He joined System Group in 2006 as Transformational Chief Information Officer (CIO) and led a number of ICT and organizational projects especially focused on operations and customer care. In his role of VP Operations & Customer Care at System Logistics Corp, Roberto’s responsibilities span from new product development to customer service in the North American market. A qualified Kaizen Engineer, Roberto holds a Master in Business Administration from Strathclyde University, Glasgow.

Speaker Detail

Name: Dr. Paul Stallings

Title: Vice President of Development

Company: Kubotek

Bio: Dr. Paul Stallings provides the strategic direction for Kubotek USA's engineering software products and oversees the company's development team. As a technology innovator with 20 years of engineering and software development experience, Paul understands the value of delivering quality solutions to the marketplace.

Prior to joining the company, Dr. Stallings led a core development team for ACIS, a product of Spatial Corp., the first commercially available 3D modeling kernel and one of the engineering industry's most widely used 3D component modelers. He is the principal author of the ACIS Space Warping patent. While working for Spatial, he was also able to leverage the experience he gained through his prior work with EDS Unigraphics, Pipkins, Inc., and the U.S. Army Yuma Proving Ground.

Speaker Detail

Name: Igal Kapstan

Title: VP of Product Definition

Company: PTC

Bio: Igal Kapstan has over 20 years of experience in the engineering software industry. Prior to joining PTC Igal was the Founder and CEO of KollabNet, Dependency Management software company, whose products allow the design engineer greater control over the product design and management process. Igal also served as a Director of Applied Research at Bentley systems, for advanced 3D products and Change Management. Igal has a bachelor’s degree from Ben-Gurion University, where he majored in mechanical engineering. Igal completed his graduate courses in Tel-Aviv University.

Speaker Detail

Name: Robert Mazeffa

Title: Co-Founder

Company: Tech Soft 3D

Bio: One of the founders of Tech Soft 3D, Rob Mazeffa has worked closely with interactive visualization and modeling components for over 20 years, and has a passion for 3D graphics. He has extensive experience analyzing the needs of engineering software companies in manufacturing, architecture and computer-aided engineering markets, and has acquired a deep understanding of what it takes to help software engineers integrate component technology. He currently manages Tech Soft 3D's flagship HOOPS Visualize product, and has previously worked in Consulting and Engineering Management roles at Ithaca Software, Autodesk, and Tech Soft. He holds a B.S. degree in Computer Science from Cornell University.

Presentation Detail

Title: The Model-Based Extended Enterprise

Speaker: Bob Deragisch, Parker Hannifin

Abstract: Most companies that have moved to designing in 3D are somewhere on the journey to implementation of MBD – Model Based Definition – and the elimination of 2D drawing creation. However, there are a significant number of partner/supplier/customer/operator challenges that must be addressed to truly embrace MBD as the ‘design authority’ for product definition. If organizations change their focus from implementation of MBD or even MBE (Model Based Enterprise) to the concept of what I call MBEE (Model Based Extended Enterprise), these challenges can and should be eliminated or reduced to manageable nuisances. Broadly categorized these challenges include:

By focusing on the Extended Enterprise, all consumers of the design intent are recognized as standards are developed, and communication of the appropriate details for each audience and time can be built in to the design practices used. Perhaps the biggest challenge is how well each organization up and down the supply chain can harness existing technologies, not just in design and development, but including manufacturing and servicing, which are too often ignored in an MBD project. Finally, in addition to the ‘last stage’ end consumers of design data, regulatory requirements must also be considered in how any organization transition from 2D to 3D design standards. Overlooking this ‘secondary’ consumer of design data can be fatal to successful MBEE implementation.

1. Customer/supplier/partner collaboration – identifying what changes to the design have occurred:
2. Approval record and other items not historically recorded on the 3D model – traditionally recorded on the 2D Drawing, ECO, or other external object, file, or database
3. LOTAR – Long Term Archive and Retrieval – the ability to utilize the 3D product definition well after the design is released to manufacturing; this need may be months in some industries (mobile phones) to years (automotive) or decades (aerospace), long after the 3D design tool that was used to create the 3D model is no longer operating
4. Final delivery to client in a medium that has both the communication and persistence of paper/mylar 2D drawings

Presentation Detail

Title: Defining the “Single Digital Thread”

Speaker: Sanjay Parimi, U.S Army (ARDEC)

Abstract: The single digital thread is a stream of electronic data used to fully define a product and its associated manufacturing & assembly processes. This digital definition is created, managed and reused throughout the acquisition life-cycle reducing lead times, mitigating technical risk and most importantly eliminating costs associated with re-mastering/reconfiguring the product definition at each phase of the lifecycle. In addition, all elements of the single digital thread are published into a lightweight form that can be transferred and utilized without the need for specialized software. Components of the thread include: lightweight design, manufacturing and system integration data. This presentation will give an insightful view of the progress the U.S. Army's Armament, Research, Development and Engineering Center (ARDEC) is making in deploying a single digital thread.

Presentation Detail

Title: Geometric and Semantic Searches to Reduce Parts Proliferation

Speaker: Roberto Dolci, System Logistics Corp.

Abstract: In discrete manufacturing, “parts proliferation” stands out as one important source of waste. This presentation will illustrate the different factors contributing to parts proliferation and the fundamental need to reach a stage where searching for a new part is both easier and faster than creating a new one. It is the search capabilities of, or integrated with, a PLM, that allow users across departments and across branches to find same or similar parts before they set up a new one. Such capability in turn allows the company to reduce the number of components sourced or manufactured, thus reducing inventory, and in turn reducing maintenance expenses and life cycle cost. The presentation illustrates several points through real life experience in equipment manufacturing.

Presentation Detail

Title: The Future of CAD File Formats

Speaker: Dr. Paul Stallings, Kubotek

Abstract: Standards in CAD file formats is an elusive goal that like languages in the EU or even fire plug standards in the USA have yet to be resolved. Ironically the push to make open file formats like IGES and STEP have actually added to the problem. Since an open format can be written badly there is a need to clean up bad files. Since an open format can be read by anyone there is a need to dumb down what one writes so that more people can read it. As the need for more information, such as dimensions, notations, features and other associated data is added to the formats the problem of interoperability only grows.

This talk will go over some of the challenges that face the world in CAD interoperability and go over what can be done. I believe that the key to the future of CAD will not be found in standards or in the domination of one company over another, but in the ability to intelligently adapt to the different format and data that the world has to offer.

Presentation Detail

Title: CAD Usability – What’s next?

Speaker: Igal Kapstan, PTC

Abstract: Software technology has advanced to the point where users are used to intuitive, small apps that can do a specific set of well-defined tasks without the need for much training, and are easy to use because they work like other apps they have used before.

As vendors of design environments, we are constantly challenged to balance our need to stay current with the fast moving wave of today’s user experience advancement, while still providing clear value to our current users.

Our vision must also extend to the inevitable arrival of the Gen-Y (and later Gen-Z), who will join the workforce, bringing their new culture and different ways to communicate.

This presentation will show our thought process as we develop a successful strategy to address these future requirements, and share some of our ideas as they are starting to take shape.

Presentation Detail

Title: Trends in Visualization: Go Anywhere, See Everything

Speaker: Robert Mazeffa, Tech Soft 3D

Abstract: Advances in 3D graphics technology have made a positive impact on the various phases of the product lifecycle, but several accelerating trends have the potential to significantly alter product and facilities design, development, and maintenance processes over the next several years. Cost-effective hardware and data-access capabilities can theoretically be combined with cutting-edge graphics technologies, to provide complete access to model assets of virtually any size and on any platform, improving the design process and reducing costs.

This presentation will cover several key trends and techniques, include scalable out-of-core rendering for massive 3D models, GPU Computing, virtual cloud-based workstations, zero-client 3D visualization and mobile platforms. It will discuss barriers that affect how and when technology will trickle-down to products and end-users, and outline how components are evolving to soften and eliminate these barriers. Some live demos will be included.