COVAL is a French company that has been designing and manufacturing components for vacuum handling for nearly thirty years. The use of this handling technique is widespread in the car, food, aerospace and even packaging industries. It involves picking up an object, a sheet of metal or paper, a finished product or even a food product using one or more suction pads to move it from one work-station to another, or to place it in its packaging.
As early as 2007, COVAL asked TraceParts to create 3D models of all the components in its product catalogue and make them available online. Originally, COVAL supplied its CAD models directly to its customers; however, due to the increasing number of requests, the technical department could not keep up with demand, and therefore decided to use TraceParts’ publishing solution.
COVAL entrusted TraceParts with its CAD models to develop a library of components, available in different CAD standards and formats via the coval.fr website and via the tracepartsonline.net portal.
“Our primary goal in choosing TraceParts was to make our 3D models available for integrators and machine manufacturers, and to reach new customers around the world in several languages. It was crucial for us to be present on the TracePartsOnline.net platform in order to develop our international business and to reinforce our customer services”, explains Stéphane Garcia, the Marketing Manager at COVAL.
COVAL did not stop there; as a genuine pioneer in its field of activity, the company recently reinforced its sales strategy with a new application developed by TraceParts, the COVAL e-catalogue, available via the App Store and Google Play. Initially won over by the innovative, user-friendly technology of this mobile application, COVAL rapidly understood the potential of the tool’s marketing and sales dimension.
“The application is more intuitive than a website. It allows our salespeople to present our complete range of products and recent product upgrades to our customers using their smartphones or tablets. They can also send customers 3D files instantaneously, and have all product technical characteristics and references readily at hand”, says Stéphane Garcia.
As an innovation-oriented company, COVAL is therefore pursuing its strategy of making its 3D content readily available to the broadest possible audience. Its new application is widely appreciated by end users and will enable the company to develop its communication in France and abroad, through its subsidiaries in the United States, China, Spain, Italy and Germany.
