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Industry Summary Articles

Friday, September 23, 2016

Materialise Partners with HOYA for the World’s First Vision-Centric Eyewear

Materialise NV, HOYA Vision Care Company, and Hoet Design Studio are proud to launch the world’s first vision-centric 3D-tailored eyewear. Yuniku by HOYA enables individualized lens and frame design, with a sophisticated end-to-end digital supply chain that is set to transform the eyewear industry. For the first time ever, both lenses and frames can be designed and positioned to fit an individual’s unique facial features, functional needs, and vision requirements, resulting in an enhanced vision experience, increased comfort, and new possibilities for personalization.

“When 3D Printing meets the right application and the right partners, it has the potential to turn around an entire industry,” states Alireza Parandian, Global Business Strategist – Wearables, Materialise. “Materialise has helped this happen before in the hearing aid industry, when our custom software enabled the digital manufacturing of in-ear hearing aids to go from 20% of the total to nearly 100% in just two years. I believe Yuniku could be equally momentous for eyewear.”

For opticians, Yuniku is an opportunity to deliver more effective interaction and service to their clients, enhancing their buying experience, while the use of 3D printing also opens new distribution possibilities and eliminates the stock risks common to the eyewear industry. For the end-consumer, Yuniku means eyewear truly tailored to their unique visual, comfort and aesthetic needs.

“Yuniku is an exciting step forward in custom eyewear. By capitalizing on advances in 3D printing technology, we have removed the limitations posed by traditional spectacles,” says Jon Warrick, Vice President Global Marketing, HOYA Vision Care. “For the first time, wearers can enjoy the ultimate in optical performance, without compromising on style or fit.”

Bieke Hoet of Hoet Design Studio added, “As an eyewear designer, I’m already familiar with how 3D Printing can revolutionize this industry. Now with Yuniku, I feel that we are able to share this potential with the world.”

To view the original press release, please click here.

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