Bench, an international clothing brand, successfully rolled out its Centric PLM project on time and on budget. Started in 1989 as a small menswear label with roots in skate and BMX culture, today Bench has grown into a global brand that is present in 34 countries throughout Europe and North America.
Bench sought a PLM solution as a foundation to their global growth initiative and to improve their product development process. “We were looking for a PLM solution which would support us in expanding our product portfolio and reducing time to market. After carefully investigating the market, Centric was the clear choice for us,” explains Dr. Bruno Sälzer, Chairman and CEO of Bench. “I’m really impressed with Centric’s out-of-the-box solution which allowed us to have the system up and running within four months, on time and on budget,” continues Sälzer.
After four months the system was being used in Germany and the UK. “We are very proud to have successfully gone live across all of Bench’s divisions and to fully meet Bench’s expectations,” says Chris Groves, President and CEO of Centric. “We are excited to play a hand in Bench’s growth initiative and will to continue to partner with them for the next stages in their strategy.”
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