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Wednesday, June 07, 2017

ESD Alliance Celebrates Summer Solstice with Exhibits at GSA Silicon Summit, DAC

The Electronic System Design Alliance (ESD Alliance), an international association of companies providing goods and services throughout the semiconductor design ecosystem, celebrates the month of June and the start of the Summer Solstice at two leading semiconductor events.

It will exhibit at the sixth annual Global Semiconductor Alliance (GSA) Silicon Summit Wednesday, June 14, from 8 a.m. until 3 p.m. in Mountain View, Calif. Attendees who stop by the ESD Alliance booth will be able to meet Executive Director Bob Smith and learn about its programs, initiatives and current trends in the industry.

The following week, the semiconductor design ecosystems heads to Austin, Texas, for the Design Automation Conference (DAC), co-sponsored by the ESD Alliance. Events kick-off Sunday, June 18, and go through Thursday, June 22, with exhibits running Monday through Wednesday from10 a.m. until 6 p.m. at the Austin Convention Center.

The ESD Alliance at DAC
The ESD Alliance will be in Booth #2123 with information about its various programs, copies of its latest newsletter and giveaways for members and companies interested in joining. The newsletter includes a viewpoint from ESD Alliance Chairman of the Board Grant A. Pierce, chief executive officer (CEO) of Sonics, Inc., supplier of on-chip network (NoC) and power management technologies and services.

"Electronic Design Automation (EDA) in the Age of the System," hosted by the ESD Alliance, will update attendees on the state of EDA. Chief Analyst Laurie Balch of Gary Smith EDA will present the firm's findings Sunday from 5 p.m. until 5:30 p.m. in Ballroom D of the convention center. A DAC reception immediately follows on the Fourth Floor Foyer.

Alliance Board Members will have visible roles in the DAC program, starting with Amit Gupta, president and CEO from Solido Design Automation, who will moderate a panel titled, "EDA Powered by Machine Learning," It will be held Monday in Room 10AB from 10:30 a.m. until 11:30 a.m.

A "One-On-One" discussion with Lip-Bu Tan, president and CEO of Cadence Design Systems, and Ed Sperling, editor-in-chief of Semiconductor Engineering, will be held Monday from 11:30 a.m. until 12:15 p.m. at the DAC Pavilion. Tan will share insights about big changes in the data center and end markets, the rise of machine learning, growing challenges in system design, and what to watch for in China.

Gupta and Dean Drako, IC Manage's president and CEO, will be panelists in the Troublemaker's Panel moderated by John Cooley, founder of DeepChip.com, Monday from 3 p.m. until 4 p.m. in Room 10AB. Jim Hogan, managing partner of Vista Ventures, who often moderates ESD Alliance panels, will also participate.

Synopsys' chairman and co-CEO Aart de Geus talks with Sperling about the rise of "smart" everything -- the third generation of electronics -- the drivers, important trends and future possibilities for the silicon-to-software ecosystem. The DAC Pavilion "One-On-One" session will be held Tuesday from 11:30 a.m. until 12:15 p.m.

During a DAC Pavilion Sky Talk, ARM's CEO Simon Segars and Lucio Lanza, managing director of Lanza techVentures, explore connections between the digital world and physical world with Sperling Tuesday from 1 p.m. until 1:25 p.m.

Wally Rhines, CEO of Mentor, a Siemens Business, and Sperling review major changes in design and EDA, including the fallout from semiconductor mergers, growth of electronic system design, and the IoT and IIoT. The "One-On-One" will be held Wednesday at the DAC Pavilion from 11:30 a.m. until 12:15 p.m.

To view the original press release, please click here.

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