Established in 2001, BETTEX is the largest knitwear exporter to Europe from mainland China. BETTEX is highly customer-oriented and provides services to top fashion and retail customers including AMAZON, ZARA, TOPSHOP, M&S, Mango, Massimo Dutti, Etam and C&A.
BETTEX has shifted from a single product category to multiple product categories, and from a single business model to a platform model. Facing greater standardization and digitalization, BETTEX needed a digital solution to tackle challenges posed by incomplete data libraries and scattered information. The COVID-19 pandemic reinforced the need for streamlined digital collaboration, and BETTEX finally found the right digital transformation partner in Centric Software.
BETTEX chose Centric SMB, a cloud-based, flexible SaaS PLM solution for emerging enterprises. Launched in May 2020, the PLM project was completed in just eight weeks and went live on time.
Mr. Xu Yuanqing, CIO at BETTEX, says, “Centric SMB can be implemented in a short time, is flexible and can be upgraded in the future. This flexibility rests on the in-depth communication between us and the Centric team. They provided us with a tailored solution, perfectly demonstrating their professionalism.”
Centric PLM gives BETTEX a unified platform to manage everything product-related, from customer requests to material development to sample reviews. With a standardized product library, easier reuse of styles, a comprehensive R&D database and a new digital style selection experience for customers, BETTEX can develop styles more efficiently and build customer trust with systematic management.
“Throughout the implementation, we have been greatly inspired in data management and brand development, and I believe our design and R&D capabilities will also be greatly improved,” concludes Mr. Xu.
“We are delighted that BETTEX has successfully implemented Centric PLM,” says Chris Groves, President and CEO of Centric Software. “BETTEX is already enjoying more efficient R&D and better customer collaboration. “We are excited to be part of BETTEX’s growth plans as we share their passion for innovation and excellence.”
