Yinger Fashion Group (Yinger), a major Chinese fashion leader, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.
Since it was founded in 1996, Yinger has established six brands and built a large cross-industry diversified presence that integrates investment, R&D, creativity, marketing and services to the fashion industry. Yinger operates 15 regional sales branches and has more than 1,500 stores, with millions of customers across China.
Seeking to mitigate challenges such as economic headwinds and changing consumption patterns among younger generations, Yinger decided to invest in digital transformation by implementing Centric Fashion PLM.
Mr. Haitao Lu, Director of R&D at Yinger, says, “Under these circumstances, our long-term brand management strategy is to focus on refining internal management, improving collaboration and efficiency as well as the attainment, retention and development of target consumers.”
As well as transforming Yinger’s product development information, Centric PLM will be integrated with existing enterprise solutions to gather relevant data and business intelligence across its internal product, supply chain and marketing systems. The project aims to boost operational efficiency and create a unified platform for product data and brand assets that will enable better decision-making with real-time and accurate data visualization.
“China’s consumer market changes fast,” said Mr. Lingjun Kong, Vice President of Yinger Fashion Group. “To respect consumer preferences, we need digitalization not only on the marketing aspect, but also on the product aspect. I think PLM will be the future standard configuration for apparel companies. I look forward to the successful launch of the Yinger PLM project and believe that Centric PLM will sharpen the competitive edge of Yinger’s products in the future.”
“We are delighted that Yinger has selected Centric PLM to power their digital transformation,” says Chris Groves, President and CEO of Centric Software. “Yinger has been a leader in the Chinese fashion market for many years, and we are looking forward to sharing our practical experience in the global fashion industry to contribute to Yinger’s continued success.”
