Matterport, Inc. announced collaborations with two leading art and design organizations, Design Miami/ and the Miami Design District. Using the new Pro3 3D camera, Matterport captured and produced immersive digital twins that allow visitors to partake in this year’s Design Miami/ fair and the Miami Design District’s Annual Neighborhood Commission. These digital experiences broaden accessibility for design lovers worldwide, and provide an opportunity for onsite visitors to dive deeper into the exhibitions and installations.
Online visitors to the Design Miami/ digital twin can explore 50 exhibitions and galleries across 73,000 square feet, featuring fair partners such as Kohler, Audi, Fendi, and others. Virtual attendees can interact with the best in historic and contemporary design and make purchases on designmiami.com through direct links tagged within the digital twin. This marks the second year Matterport has provided the digital experience of the fair, reflecting Design Miami’s ongoing commitment to innovation in design.
“As the preeminent global forum for design, it’s essential that we offer cutting edge digital experiences for our audience,” said April Magen, Director of Global Partnerships, Design Miami/. “Matterport provides us with a dynamic digital platform to strengthen engagement with our audience and increase the visibility and value we bring to our galleries and partners with an immersive digital experience of their exhibitions.”
For the first time, Matterport has also partnered with the Miami Design District to capture this year’s Annual Neighborhood Commission, Rock | Roll. Created by award-winning architect and educator Germane Barnes, the installation is a “joyous fête-as-installation, a rollicking, radiant work that pays homage to Miami Carnival, a long-running celebration of the city’s vibrant African-Caribbean communities.” The installation is integrated throughout the Miami Design District and consists of “seating capsules,” hundreds of prismatic wind chimes dangling from trees above the sidewalks, and a “colossal disco ball” serving as the centerpiece.
“This is the 8th year we’ve commissioned a public installation in the Miami Design District, yet this is the first year we’ve been able to share the onsite experience virtually,” Anna Williams, vice president of marketing, Dacra. “We are thrilled to collaborate with Matterport to provide an immersive 3D experience that captures the story of Germane Barnes’ wonderful creations, sharing the magic of his design with fans around the world.”
