Centric Software® is pleased to announce the launch of a success story of its customer, Malwee Group. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, outdoor, luxury, footwear, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.
Established in 1968, Malwee Group has become a prominent leader in sustainable fashion in Brazil. The company caters to diverse audiences through six distinct brands, offering products available in over 21,000 multi-brand stores, proprietary outlets and e-commerce platforms nationwide. Upholding its dedication to transparency and socio-environmental responsibility, Malwee Group proudly leads Brazil’s Fashion Transparency Index (ITMB), cementing its role as a trailblazer in sustainable practices within the industry.
Facing the challenges of a rapidly changing fashion market, Malwee Group identified the need to scale its operations while addressing issues like fragmented data, decentralized workflows and a lack of integration among remote teams. Initially, the company attempted to create its own management system but soon encountered significant limitations. “We eventually hit the ceiling of what we could achieve independently. After all, we’re not a software company, we’re a fashion company. Technology should enhance our work, not overshadow it. We found ourselves turning into a system development department, trying to create a fully customized and unique PLM. We realized this wasn’t the right path,” explains Luciano Baramarchi, IT Manager at Malwee Group.
By implementing Centric PLM™, Malwee Group has achieved remarkable improvements in agility, accuracy and process integration. Centralizing information not only eliminates inconsistent data but also drastically reduces rework, allowing teams to dedicate their efforts to the strategic development of products. Among the most significant benefits is the accelerated decision-making process. “Before implementing the system, compiling data and searching through multiple files could take an entire morning or even a full day, depending on the complexity of the analysis. Today, we can generate a tailored report in just five minutes,” shares Luana Barbosa, Stylist. This leap in efficiency—over a 90% increase in analysis speed—fuels the company’s innovation and strengthens its competitiveness.
