Modular Management and Animech have announced a new technology collaboration that, for the first time, combines the power of the PALMA’s Product Configuration Platform with Animech’s 3D visualization technology. Together, the companies are redefining how complex products are sold — merging intelligent product configuration with interactive real-time 3D visualization directly in the browser.
PALMA is a cloud-based Product Configuration Platform built for clarity, consistency, and scale. It enables manufacturers to create, manage, and execute configuration models across their entire enterprise — allowing teams to configure in one place and deliver anywhere in the organization. With PALMA, product structures, configuration models, and business data are unified in one connected platform that aligns R&D, sales, operations, and service.
Through the new integration with Animech’s real-time API, every configuration created in PALMA can now be visualized instantly in 3D. The result is a seamless and engaging experience where customers can explore, customize, and understand products visually — before making a purchase.
“PALMA gives companies full control over their product variants and business rules,” said Fredrik Erbing, Executive Vice President at Modular Management. “By connecting PALMA to Animech’s 3D platform, configuration comes to life. It becomes possible to sell complex products in a way that is both educational and inspiring.”
For sales organizations, this collaboration creates a completely new way to engage customers. While PALMA manages product data, configuration intelligence, and availability, Animech delivers a photo-realistic, responsive, and lightning-fast 3D experience directly in the browser — without downloads or server-side rendering.
“People understand faster when they can see what they’re choosing,” said Staffan Hagberg, CMO at Animech. “When PALMA’s intelligence meets our visualization, configuration becomes something that both sales teams and customers actually enjoy. This is about more than showing products — it’s about building trust and driving business.”
By combining PALMA’s proven configuration power with Animech’s visual precision, manufacturers can reduce engineer-to-order processes, improve profitability, and deliver a premium customer experience that was once only possible through fully customized systems.
