Centric Software® is pleased to announce that schleich® has selected Centric PXM™, formerly Contentserv, to streamline data management and enhance the consumer experience. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, consumer electronics, food & beverage, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.
Founded in 1935 by Friedrich Schleich, schleich® is one of the largest toy manufacturers in Germany, known for animal figurines that spark the imagination of children around the world. Today, the company maintains approximately 1,000 products and launches new collections twice a year. The figures and playsets span ten product lines, including Horse Club, Farm World and Eldrador® Creatures, captivating multiple generations. schleich’s renowned products sell across 60+ countries through e-commerce channels, distributors and retailers.
Jennifer Jungnitz, Head of Digital Commercial Enablement at schleich® explains, “Our goal was to structure product data more effectively so retail partners can access it faster. Consistent product data formats are critical to create consistent brand experiences across each channel. We don’t want consumers to have conflicting information as they move from channel to channel.”
With approximately 30,000 digital assets across all product ranges, schleich® recognizes the enormous importance of consistency to ensure that each channel delivers identical product information and consumer experiences.
Compliance with the European Accessibility Act (EAA), which mandates specific product information in multiple languages, was also a decisive factor for implementing intelligent, AI-powered PXM (Product Experience Management).
After a live Centric PXM demo and thorough evaluation, schleich® selected Centric for its powerful PIM (Product Information Management) and DAM (Digital Asset Management) functionality, embedded AI for product data enrichment, validation and localization, plus the potential to achieve high ROI both internally and externally.
“Centric PXM drives results on both sides,” Jungnitz explains. “Internally, our teams focus on their primary tasks. Externally, it gives trading partners real-time access to complete and accurate product data, so they can work faster.”
Over 1,500 retailers have now been successfully integrated into schleich’s asset management module.
Fabrice Canonge, CEO of Centric Software, says, “We’re thrilled that schleich® has chosen Centric PXM to modernize product information management and product experience management. We look forward to a successful, ongoing partnership.”
