CPQ Finland announced it has become a Syncron VAR partner, expanding its offering to support manufacturing and service organizations across Finland and the Benelux with a focused portfolio around Syncron’s Parts Planning and Parts Pricing solutions.
The announcement builds on CPQ Finland’s existing relationship with Syncron, having joined the Syncron Partner Program as an official referral and systems Integration partner in April 2025.
With this new partnership, CPQ Finland strengthens its ability to help companies improve aftermarket performance by aligning pricing execution and inventory decisions with high-quality product, configuration, and commercial data. The objective is to enable profitable growth, higher service levels, and improved operational resilience across complex product portfolios and multi-channel service networks.
“Aftermarket excellence is increasingly driven by data consistency and decision intelligence across the entire lifecycle,” said Mikko Jokela, CEO of CPQ Finland. “We see great value in managing product data throughout the whole ecosystem—from R&D and modularization, through PLM, to pricing and quoting, and ultimately to inventory management. Becoming a Syncron VAR partner allows us to bring customers proven capabilities in aftermarket pricing and inventory optimization and connect those capabilities to the upstream systems and processes that determine data quality and business outcomes.”
CPQ Finland will support customers with:
- Syncron Parts Pricing: pricing strategy and governance, deployment, value realization, and integration into quoting and commercial processes.
- Syncron Parts Planning: service inventory segmentation, target setting, planning process design, implementation, and continuous improvement.
- End-to-end product data enablement: Creating Business Critical Benefits with Configuration Lifecycle Management, CLM by connecting modularization and configuration logic to PLM, pricing, quoting, and inventory decision-making to create a consistent digital thread.
- Integration and operating model: ensuring scalable integration between PLM/PDM, ERP, pricing, CPQ, and inventory management, supported by clear ownership and governance.
The partnership reflects CPQ Finland’s commitment to building a cohesive quote-to-cash and service lifecycle foundation, where product and commercial data is governed once and leveraged everywhere—improving speed, accuracy, and profitability.
To view the original press release, please click here.
