Centric Software® is pleased to announce that SKECHERS China is advancing its digital transformation with Centric PLM™, now powering product development and operational excellence across more than 3,000 athletic and fashion lifestyle styles annually. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.
SKECHERS China, the regional division of the global footwear brand, has established itself as a dominant force in the Asian market since entering China in 2007. Operating across mainland China, Southeast Asia and South Korea, covering performance athletic and lifestyle categories. SKECHERS China coordinates this portfolio through innovation processes spanning multiple categories and regions.
The company’s rapid market success and expansion into apparel alongside its core footwear operations required centralized oversight to manage diverse categories. This growth, combined with accelerating sales and demand for locally tailored products, spotlighted the need for streamlined workflows and unified collaboration systems.
The cooperation between SKECHERS China and Centric began in 2017. Initially, Centric PLM was deployed to support its expanding apparel business. As the project advanced further, the PLM system was gradually applied to the footwear and accessories product lines, enabling unified management across different categories.
“Centric PLM constructs the foundational architecture for product data management while serving as our core digital transformation platform,” explains Mr. Li, Head of Product Development and Procurement IT at SKECHERS China. “The solution provides critical data for supply chain alignment, sales forecasting and inventory optimization. With a centralized brand material library management, we now have a robust data backbone that informs business decisions and strengthens market strategy.”
This foundation has enabled cross-category efficiency, deeper supplier cooperation and greater visibility into cost structures.
This long-term collaboration has positioned SKECHERS China as a strategic innovation partner, co-creating new approaches that feed directly into Centric’s product evolution. In turn, Centric PLM has enabled SKECHERS China to move from fragmented data and siloed processes to unified, harmonized product development across multiple categories, establishing a best-practice model for the industry.
“SKECHERS China is setting the benchmark for applying digital tools to fuel innovation, efficiency and growth,” highlights Fabrice Canonge, CEO of Centric Software. “It’s a privilege to collaborate with a partner that defines the direction of the APAC footwear industry.”
