Centric Software® announces the deployment of its Centric PXM™ (Product Experience Management) solution by Groupe GODET, a French manufacturer and distributor of equipment solutions for lifting, pulling, securing, handling and working at height, to drive the strategic development of its products. Centric Software delivers innovative, integrated AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, consumer electronics, food & beverage, cosmetics & personal care as well as multi-category retail companies can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.
Founded in 1938, the GODET Group leverages its recognized expertise to support its clients who are in demanding industrial environments, with a comprehensive technical catalog of over 33,000 products. In a context of growth and accelerated digital transformation, the GODET Group sought to structure and centralize its product data to improve reliability, optimize internal processes and enhance the experience offered to its customers and partners across all channels.
To address these challenges, the GODET Group chose Centric PXM, which includes Centric PIM™ (Product Information Management), Centric DAM™ (Digital Asset Management), Centric Shoppingfeed® (content syndication) and Centric DSA (Digital Shelf Analytics), to create a single repository capable of transforming complex technical data into strategic product assets that drive business performance and customer experience.
“The implementation of Centric PXM marks a turning point in the management of our operational performance. Thanks to this structuring effort, we now have a reliable data foundation, essential for supporting growth and offering our customers the digital experience they expect,” says Soumaya Dridi, System & Data Manager, GODET Group.
With the implementation of Centric PXM, the GODET Group now has a platform that allows it to structure, centralize and enrich all of its product information, while facilitating distribution across various channels.
The project also creates the definition of a robust data model, capable of reflecting the technical richness of the group's catalog and supporting digital ambitions. The implemented architecture facilitates the management, governance and use of product information by business teams.
This new data organization is a key step in strengthening the transparency and quality of product information, two essential elements for supporting the group's partners and customers in their own activities.
The implementation of Centric PXM is being carried out with the support of Numendo, a partner specializing in the structuring and governance of product data.
The GODET Group teams are working with consultants to design an evolving data model, structured around the product hierarchy and the technical attributes necessary to reflect the complexity of the catalog.
Centric PXM's ActiveJobs features automates certain processes and improves the operational efficiency of the teams.
“The complexity of the GODET Group lies in the variety of technical attributes and the multiplicity of data sources. By establishing a coherent data model from the outset, we have transformed information flows into a strategic asset. Automation via ActiveJobs now allows data teams to focus on content quality,” states Charbel C., Data Consultant, Numendo.
“We are delighted to support Groupe Godet in this key stage of its digital transformation,” said Fabrice Canonge, CEO of Centric Software. “This project perfectly illustrates Centric PXM’s ability to address the challenges faced by industrial and technical companies, where product catalog complexity is a daily issue. Thanks to Numendo’s expertise and the commitment of the Godet teams, we are laying the foundations together for sustainable digital growth.”
