Gerber Technology has partnered with 7thonline, Inc. to host the Omnichannel Retail Innovation Seminar on July 21 at the Millennium Hongqiao Hotel in Shanghai. The seminar will feature presentations from Ben Lentini, vice president, planning solutions, with 7thonline, and Bill Brewster, vice president, general manager, Enterprise SW Solutions.
The event, organized by The Fashion Shop magazine, will explore omnichannel retailing trends in China and discuss how merchandise planning and product lifecycle management (PLM) best practices can help maximize profit opportunities and lower inventory risks.
Gerber's YuniquePLM™ is web-based product lifecycle management software that helps the fashion and apparel industries communicate effectively, accelerate workflows and eliminate errors.
Dubbed "online to offline" or O2O in China, omnichannel retailing is becoming one of the hottest retail concepts in the world's most populous market. As Chinese consumers become increasingly tech savvy and mobile-enabled, they demand a seamless shopping experience online and offline. Apparel retailers, who have traditionally focused on expanding their brick-and-mortar footprint to penetrate the Chinese retail market, are now investing in technology to better anticipate and fulfill consumer demand from their web outlets and physical stores alike. Upgrading merchandise planning and allocation capabilities for all selling channels, enhancing product development and responsiveness to market demand are key levers for retailers to execute successful omnichannel retail strategies and realize tangible business value.
7thonline is the leading provider of cross-channel merchandise and assortment management solutions to the retail and wholesale industries. "Chinese consumers are changing, and the market will reward retailers who can best fulfill their demand in merchandise design and offerings online and offline," said Max Ma, CEO of 7thonline. "We are excited to partner with Gerber and engage local industry leaders for such an important conversation in Shanghai, China's fashion and apparel capital. We look forward to sharing our expertise in cross-channel merchandise management and experience operating in China."
"The combination of merchandise planning and PLM is a natural step to achieving omnichannel retailing, and we are looking forward to partnering with 7thonline for this seminar," said Bill Brewster, vice president and general manager of Enterprise SW Solutions. "Our YuniquePLM was built for the industry by people from the industry, and integrates with all of the tools to enhance efficiencies from concept to production. PLM provides one central location for communication and collaboration."
