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Lifecycle approach delivers improved design, efficient service Takeaways Design for Service (DfS) requires industrial enterprises to integrate service considerations into the earliest lifecycle stages to ensure products are optimized for efficient, scalable, profitable service operations. The ability to deliver better service enables companies to create new service-based business models (e.g., usage-based or performance-based contracts, extended warranties) that can drive new business and increase profitability. Asset-centric, configuration-aware service supported by a PLM-managed digital product passport is foundational to modern Service as Designed business models. Service as Designed delivers better, more efficient service, reduces service and warranty costs, and results in higher customer satisfaction and loyalty. Extending the digital thread from design into service execution and back into engineering enables continuous product and service evolution and optimization. Introduction For modern industrial manufacturers, the role of service has moved from a reactive necessity to a primary strategic differentiator. Providing superior service is no longer just about fixing a broken machine; it