The “M” in MBx

• Thinking of the “M” as being a 3D CAD model artificially limits the value of the MBxs, while expanding the definition can increase the value of undertaking a model-based strategy supported by systems engineering.
• Low fidelity models need to be surrogates for higher-level models, each level being used appropriately by appropriate groups, building on the previous levels throughout the product development.
• Multi-domain issues are evolving and increasing rapidly as products become more complex.
• Often people make decisions on only partial models and/or incomplete models.
• Product-related models aren’t connected to relevant business models.

• You will learn the definitions of the drivers for MBx and why they are important to the model-based product development process and an organization’s end-to-end product lifecycle management strategy.
• You will be able to communicate the value of an expansive view of MBx in an organization.
• You will understand the relationship of MBx to PLM and why these impact the digital thread and digital twins.
• You will gain awareness of why model-based initiatives have to cover all three of form, fit, and function to assure these critical market drivers are accommodated in new products.
• You will gain an understanding of how to help people appreciate the value of MBx—throughout the product definition lifecycle.
• You will get a clear view of what constitutes a model-based initiative—beyond tracking drawings and 3D models.
• You will gain a better understanding of how your business operates on information models.

Regardless of where you are along your model-based journey, you will find this webinar timely and informative. It will provide useful guidance on how an expanded view of MBx can have a major, positive impact on your organization and the products it develops. Attendees can come from many parts of organizations—MBx is cross-functional and impacts product design, manufacturing, service, and other downstream product processes as well as product operations.

People from multiple levels will find the information pertinent and valuable: senior and middle managers, PLM team participants, PLM users (engineers, manufacturing planners, installation and services practitioners, and others), IT—anyone impacted by how an organization creates and communicates product definitions throughout its product lifecycle.