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PLM Road Map NA 2018

Charting the Course to PLM Value Together
Expanding the Value Footprint of PLM and Tackling PLM’s Persistent Pain Points

15-16 May | PLM Road Map NA | The Marriott Hotel | Tysons Corner | Washington D.C. | USA
17 May | PDT NA | The Marriott Hotel | Tysons Corner | Washington D.C. | USA View conference program

Day 1 - May 15

  1. 7:30 a.m. – 8:30 a.m. | Registration & Continental Breakfast in the PLM Collaboration Café
  2. 8:30 a.m. – 8:40 a.m. | Welcome
    Peter Bilello, President, CIMdata [Bio]
  3. 8:40 a.m. – 9:25 a.m | KEYNOTE: The State of the PLM Industry: Why the C-Suite is Not Happy
    Peter Bilello, President, CIMdata [Bio]
    This presentation will review the current state of the PLM industry with emphasis on today's major trends and issues, including enabling PLM as a digital enterprise innovation platform, and other emerging topics that are critical to the global PLM economy. CIMdata's research and experience reveals that over the past few years industry adoption of many leading-edge PLM technologies, such as analytics and big data, internet of things, cloud computing, augmented reality, and additive manufacturing have matured from investigation and planning to implementation and production. Despite these advancements,many companies are still spending significant time and money tackling PLM's persistent pain points so that they can fully realize the potential value of PLM and its place within their enterprise architecture.
  4. 9:25 a.m. – 10:00 a.m. | What is Needed to Achieve Value from PLM? Part I-Value Creation through Synergies between PLM and Digital Transformation
    Daniel Dubreuil, CDO for Products and Service, Safran [Bio]
    Digital Transformation, like any “next big thing”, carries with it a heavy load of hype and confusion. It may be asserted correctly that Digital Transformation is the next step in the evolution of PLM. However, Digital Transformation goes beyond PLM, exploiting the company’s PLM resources in a broader business context. In this new context, PLM is central, but to achieve these new possibilities the PLM resources must evolve to be more accessible, understandable, and flexible to serve a broader range of business uses. At a time when many still wonder whether Digital Transformation is real or just the latest buzzword, CIMdata research provides a strong indication that industry is taking the promise of Digital Transformation very seriously. For the PLM community, a logical question (i.e., concern) is how PLM and Digital Transformation coexist within a company? In this session, a former CIO, now CDO (Corporate Digital Officer) for Products and Services within a major A&D corporation presents key issues and strategies for successful integration of PLM and Digital Transformation.
  5. 10:00 a.m. – 10:30 a.m. | Sponsor Vignettes
    Siemens PLM Software: Lisa Strama [Bio] Driving the Digital Enterprise
    Mercury Digital Services: Lateef Khan [Bio] Closed Loop Supplier Collaboration at Mercury Marine
    IpX: Joseph Anderson [Bio] Meeting the Challenges of Tangible Transformation

  6. 10:30 a.m. – 11:00 a.m. | Networking Break & PLM Collaboration Café
  7. 11:000 a.m. – 11:35 a.m. | MBSE: The Digital Evolution of Systems Engineering
    Mark Williams, Engineer and MBSE Project Leader, The Boeing Company  [Bio]
    The term Model-Based Systems Engineering (MBSE) has become widely referenced over the past several years but is still widely misunderstood. Is it a fundamentally different way of doing systems engineering or is it rather an evolution of classical systems engineering that is required for developing today’s complex cyber-physical systems? This session will address this topic with some insights from an industry leader in the adoption of MBSE technologies and model-based processes.
  8. 11:35 a.m. – 12:10 p.m. | MBSE Means Many Models – Managing the Risk and Keeping Records
    Nigel Shaw, Managing Director, Eurostep Limited. [Bio]
    The increasing emphasis on MBSE means many more models and simulations, all contributing towards digital twins and digital thread. The increasing diversity of model types and technologies introduces risk of inconsistences and makes it hard to keep track of the origin of models, values used within models and results from using the models, especially across a supply chain. Two separate but related initiatives that address this area will be reported: Systems Architecture Virtual Integration (SAVI) looking at consistency and the MoSSEC standards effort looking at the audit trail left by MBSE and especially model-based simulation.

  9. 12:10 p.m. – 1:25 p.m. | Networking Lunch & PLM Collaboration Café
  10. 1:25 p.m. – 2:00 p.m | Additive Manufacturing at Moog 
    Peter Kerl, Engineering Systems Manager, Moog Inc. [Bio]
  11. As Industries begin to mature their strategies toward achieving value through the use of Additive Manufacturing they are finding many successes and challenges. This session will cover strategic decisions around metal AM in an Aerospace Company and explore how people, process and tool paradigms are being affected.
  12. 2:00 p.m. – 2:35 p.m. | Additive Manufacturing Enabled Supply Chain
    James van Oss, PLM Architect & Strategist, Moog Inc.[Bio]
  13. Blockchain technology has been used in crypto-currency transactions most notably Bitcoin. Blockchain has several key attributes that lend it to provenance in the supply chain, product lifecycle management, and digital thread definition. This presentation will cover some key problems, benefits, and solutions in these areas using Blockchain technology.
  14. 2:35 p.m. – 2:55 p.m. | Sponsor Vignettes
    Configit: Tim Baynes [Bio] The Configuration Thread: How CLM ties front-office to back-office configuration, enabling more agile, profitable operations
    Aras Corporation: Marc Lind [Bio] Necessity of Digital Twin Configuration& Digital Thread Traceability

  15. 2:55 p.m. – 3:25 p.m. | Networking Break & PLM Collaboration Café
  16. 3:25 p.m. – 4:00 p.m | Rip & Replace or Embrace & Extend to Enable a PLM Platform
    Boris Cononetz, Jr., Director, Enterprise PLM, Microsoft [Bio]
    As the platform concept becomes better understood, companies need to assess how well their current PLM solution can meet their needs into the future. The platform model promises a better way to provide capabilities that can be configured into solutions and reconfigured as requirements change. This presentation will share one company’s journey and the elements that went into the decision to either Rip or Replace or Embrace & Extend.
  17. 4:00 p.m. – 4:45 p.m. | KEYNOTE: What is Needed to Achieve Value from PLM? Part II-Influencing Standards for Data Storage and Exchange
    Jeff Plant, Chief Architect and Director of Airplane Level Engineering Integration, Boeing Commercial Airplanes  [Bio]
    All major PLM software providers offer commercial capability for conversion of their native format files into standard formats. Unfortunately, these conversions are neither complete nor consistent, nor do they support advanced CAD features.  A critical prerequisite is knowing where to place the lever. Considerable research has been done into the status and potential of relevant standards such as STEP for PLM information storage and exchange and JT and 3DPDF for real time collaboration and data exchange. This presentation will show how an aerospace OEM is increasing its presence by partnering and collaborating with others to collectively influence an informed decision and to press for timely adoption within the industry. Strategies to influence future progress in closing the gap between native and standard formats will also be examined.

  18. 4:45 p.m. | Day 1 wrap up

  19. 4:45 p.m. – 6:15 p.m. | Happy Hour - avoid the traffic and join us for drinks and snacks in the PLM Collaboration Café area

Day 2 - May 16

  1. 8:30 a.m. – 9:00 a.m. | Registration & Continental Breakfast in the PLM Collaboration Café
  2. 9:00 a.m. – 9:05 a.m. | Welcome
    Peter Bilello, President, CIMdata [Bio]
  3. 9:05 a.m. – 9:50 a.m | KEYNOTE: Agile PLM Development
    Antoine Scotto d’Apollonia, Vice-President – IM Develop, Airbus [Bio]
    This presentation will explore ways to develop more agility and speed into PLM delivery processes. To reach speed and agility, we must transform the architecture, processes, and skill set underlying the PLM. Through a strong convergence to simpler and more integrated architecture, the foundation for agility will be laid. The application of agile and lean principles to PLM is proposed, and the presentation will provide a vision for continuous PLM integration and delivery based on DevOps. The presentation will also highlight limits to the level of agility coming from today’s PLM platforms and state requirements to future platforms embracing the agile & DevOps principles.
  4. 9:50 a.m. – 10:25 a.m. | System of Systems Approach to Product Design
    Professor Dr.-Ing. Martin Eigner, Chair of Virtual Product Engineering, The Technical University of Kaiserslautern [Bio]
    In a mid-range vehicle we have more than 100 vertical mechatronic and cybertronic systems. Each of these consists of up to 30 subsystems. Today, these vertical systems are each assigned to a specific system supplier who has the mechatronic development competence. It is evident that with a horizontal networking of the systems, a much higher customer benefit would arise, e.g. if the Adaptive Cruise Control were networked with the Navigation and Steering System. To implement this interconnectivity, OEMs need to take on the Mechatronic Architecture competency and design and network horizontal systems at an upper level of the system architecture.

  5. 10:25 a.m. – 10:55 a.m. | Networking Break & PLM Collaboration Café
  6. 10:55 a.m. – 11:30 a.m. | The State of PLM on the Cloud
    Stan Przybylinski, Vice President, CIMdata [Bio]
    Cloud is taking over other enterprise application segments, but cloud-based product lifecycle management solutions are not yet widely adopted. Why is that? This presentation will share findings from a recent research project conducted by CIMdata and will offer anecdotes from end user industrial companies regarding their own experiences.
  7. 11:30 a.m. – 12:05 p.m. | Generative Design: A New Era of Product Development
    Dr. Ted Blacker, Manager, Simulation Modeling Sciences, Sandia National Laboratories [Bio]
    Generative design is the process by which computers invent the design, guided by human-specified functionality and requirements. With the advent of generative design, the nature of product development is dramatically changing. One could argue that in its day, drafting was deemed “product design”, but in actuality, was merely design documentation. Similarly, CAD (although extremely valuable to product development) has claimed to be computer-aided design, but I propose it is best categorized as computer-aided design documentation; a drafts-person on steroids. Even CAE must be rethought. Instead of tools to help evaluate a design, these tools can now be better used to conceive a design. A key component of the new technology era is advances in topology optimization. This presentation will explore how designs can now be generated to meet mass, stiffness, stress, heat flux, fluid flow, etc. demands while tapping into new multi- and graded-material options, meet uncertainty requirements and provide unprecedented design space freedom and exploration.
  8. 12:05 p.m. – 12:10 p.m. | CIMdata Highlights the Afternoon Breakouts

  9. 12:10 p.m. – 1:25 p.m. | Networking Lunch & PLM Collaboration Café

  10. Aerospace & Defense Breakout  Simulation-Driven Systems Development Breakout
    1:25 p.m. – 1:35 p.m. | Welcome & Introduction 1:25 p.m. – 1:35 p.m. | Welcome & Introduction
    1:35 p.m. – 2:20 p.m | Sustainable PLM Overcoming Obsolescence
    Dr. Henrik Weimer, Head of Business Architecture and Planning, Airbus [Bio]
    PLM Technology Obsolescence Management is defined as the ability of a company to upgrade and transition their PLM solution to new technologies in multiple increments over a period of several decades without loss of data and without incurring excessive cost and effort. Over the past four years, a multi-company A&D industry project team has been performing research to identify the most significant causal factors contributing to the negative consequences of PLM technology obsolescence and mitigation methods for remediation. In this session, members of the project team will present and lead discussion of the results of their efforts to define a desired future state, business improvement objectives, and derived top-level requirements for PLM solution providers that, if implemented, will minimize the cost of technology refresh and risk associated with managing and reusing data in long lifecycle products. An open and interactive discussion will be part of this presentation.
    1:35 p.m. – 2:20 p.m | Challenges and Approaches to Implementing Structured System Architecture in the Medical Device Industry
    Sumit Gupta, Director, Engineering Head of PLM Systems, Tools and Infrastructure, Siemens Healthineers [Bio]
    Rapidly developing complex cyber-physical systems for fast evolving market needs is a critical strategic capability of a contemporary medical device manufacturer. All essential relationships between design inputs and design outputs must be properly managed throughout the product life cycle, increasing the level of complexity of product information organization tenfold. Significant challenges need to be addressed in terms of comprehensive system modeling, efficient baselining of configurations, and analyzing of changes during development.
    2:20 p.m. – 3:05 p.m | Model-based Definition and Minimum Digital Thread
    Melissa Harvey, Product Data Management Specialist, The Boeing Company [Bio]
    The aerospace industry is moving to model-based definition (MBD) design practices, but there is no consistent approach to FAA certification. Each program separately negotiates with the FAA on certification. An industry standard method with standardized data content will reduce variability and the cost of compliance. In this presentation members of a multi-company A&D industry team will present and lead a discussion of results to date from their project to define the minimum data content in MBD type design that is required to meet regulatory certification requirements, and evaluate existing standards and tools to provide an industry standard data delivery process to regulatory agencies. An open and interactive discussion will form part of this presentation.
    2:20 p.m. – 3:05 p.m | Physics-based Digital Twins: Beyond Data Analytics
    SDSD Knowledge Council Round Table chaired by CIMdata  
    While not entirely new as a concept, the area of Digital Twins is gaining significant engineering attention, as well as executive mindshare with the rapid emergence of IoT platforms and big data analytics. Each product as used by a end customer can now have a unique “Digital Twin” or even a series of Digital Twins depending on the business use case for the digital performance models deployed and the related in service data acquired. A key point to be explored in this session is that the Digital Twin cannot help to predict and optimize “as used” system performance unless there is a physics-based model in the loop with the IoT acquired raw data. But what are the practical business applications today and what technical challenges remain.

    3:05 p.m. – 3:10 p.m. | Breakout wrap up 3:05 p.m. – 3:10 p.m. | Breakout wrap up

  11. 3:10 p.m. – 3:40 p.m. | Networking Break & PLM Collaboration Café.
  12. 3:40 p.m. – 4:25 p.m. | KEYNOTE: PLM’s Future: Where are we going?
    Peter Bilello, President, CIMdata  [Bio]
    For many, PLM's future is bright and given that many companies haven't really implemented PLM, the upside appears to be significant for most. The key question is then, how to best plan, implement, and fully utilize what PLM offers to maximize a company's return on investment? This presentation will both summarize the presentations and discussions had during PLM Road Map 2018, and provide a logical and feasible road map for attendees to take back to their organizations for discussion and consideration.

  13. 4:25 p.m. – 4:30 p.m. | Conference wrap up

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