• We know our PLM process needs to evolve, but we're struggling to figure out where to begin or how to structure the effort
• Software features and IT demands are dictating our PLM decisions instead of our business priorities
• Our Engineering, Manufacturing, IT, and Business leadership works in silos without a shared vision for success
• Breaking a massive PLM initiative into manageable, step-by-step priorities feels nearly impossible, and we are struggling to build a realistic plan
• We need to understand how to quantify/demonstrate how our PLM investments deliver measurable business value to executive leadership

• Define What a PLM Strategy Actually Is: Understand what goes into a true PLM strategy and why it’s critical for business transformation
• Let Business Priorities Drive Technology: Shift from software-led decisions to an approach based on core business outcomes
• Use the "Why, What, How" Framework: Apply a straightforward, step-by-step model to build your PLM strategy
• Nail the Execution Fundamentals: Understand the governance, program management, and change management steps needed to execute successfully
• Measure and Prove Business Value: Set up clear metrics to demonstrate real ROI and secure ongoing support from executive leadership

This webinar is designed for business and technology leaders involved in defining, leading, or supporting PLM and Digital Engineering transformations, including:

• Business executives, CEOs, COOs, BU leaders, Engineering leaders, PLM leaders, Enterprise Architects, and Digital Transformation managers from manufacturing organizations.
• IT leaders and program managers responsible for enterprise applications and engineering systems.
• Consultants, systems integrators, and implementation partners supporting PLM strategy and transformation initiatives.
• PLM software and service providers, product managers, solution consultants, and customer success teams seeking a deeper understanding of how end users define and execute PLM strategies.