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Let’s start with a pop quiz: Ask a half-dozen of your colleagues, including your managers, “What is the biggest benefit of doing simulation?" It is highly likely that the answer you will get, particularly in the USA, is, “To reduce testing.” It is also true that, the higher you go…

The term “generative design” has been used in architecture and civil engineering for more than a decade. It is now gaining currency in the mechanical design (MCAD) world. See for example, https://www.autodesk.com/solutions/generative-design. Generative Design is a term for a class of tools that create or modify design geometry based on…

In Thursday's Detroit Free Press there is a review of the new Chevy Equinox SUV: read review here.  “Chevrolet has been performing magic lately, making hundreds of pounds of vehicles’ weight disappear without reducing their comfort or features. The ★★★★ 2018 Equinox compact SUV may be its best trick yet.…

Computer-aided and “model-driven” product development practices have steadily evolved since the 1960s, enabled by the growth and availability of modern computing technology. Companies use software to create digitalized 2D/3D geometry and assess that geometry using physics-based performance calculations. The industry has rapidly progressed from tools built for and used exclusively…

A recent article in The Economist leads me to reflect on the manufacturing revolution that has occurred, not in my lifetime, but only in the last 25 years. Economies, industries, and companies have been transformed by digital technology. When I went to work in 1980 for GM in the Detroit…

The New York Times has an article from May 4, 2016, proclaiming that Moore’s Law may have run out of steam: http://www.nytimes.com/2016/05/05/technology/moores-law-running-out-of-room-tech-looks-for-a-successor.html But then they take it back by saying: “Predicting the end of Moore’s Law has for years been a parlor game in Silicon Valley, and not everyone in…