Industry Summary Articles

Efma and Accenture launched the sixth edition of their joint Distribution & Marketing Innovation Awards, which recognize innovative projects in global retail banking and encourage banks to share best practices in retail banking distribution and marketing.

Retail banks worldwide have until Sept. 7 to submit their entries via the online portal at www.efma.com/innosubmit18. Winners will be invited to an exclusive awards ceremony in Lisbon on Oct. 17, which will be broadcast live.

"Our Distribution & Marketing Innovation Awards program has gathered pace over the last five years, each time getting bigger and better," said Vincent Bastid, Efma's CEO. "Since we began the initiative, we have received more than 2,300 innovations from 602 institutions representing 92 countries. It's such an honor to be involved in highlighting the most innovative and exciting solutions that are transforming the retail financial services industry."

This year's innovation portal has been transformed to deliver a more personalized, responsive and user-friendly experience. Submissions will be reviewed by the Efma Innovation Awards Committee, which will create a shortlist of nine nominees for each category. Efma members will then be able to vote online for the final winners from Sept. 18-24.

This year's award categories are:

• Phygital Distribution & Experience

• Digital Marketing & Communication

• Offering Innovation

• Analytics & Artificial Intelligence

• Workforce Experience

• Social, Sustainable Responsible Banking

• Neobanks & Specialized Players

• Global Innovator

"We're delighted to support the Distribution & Marketing Innovation Awards program, which has become an event celebrated by many leaders in the financial services industry," said Piercarlo Gera, Accenture's global lead for its Financial Services Distribution & Marketing practice. "It's been another strong year for innovation in the industry, and we're excited to learn more about this year's entries. I encourage financial institutions from across the globe to submit their innovations."

For more information, visit www.efma.com/innovations.

To view the original press release, please click here.

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