EVRYTHNG today announced the company has expanded to Asia with the opening of a regional hub in Singapore in partnership with AccelerAsia.
This announcement follows news from the World Economic Forum that EVRYTHNG is a Technology Pioneer 2018. EVRYTHNG was selected by a selection committee of more than 60 academics, entrepreneurs, venture capitalists and corporate executives. The World Economic Forum recognized EVRYTHNG as a pioneer in product digitization — helping consumer product brands reclaim product intelligence in the GS1 standard format, while creating unique and direct links between consumers and the brands they buy throughout the product life-cycle.
“We are thrilled to be bringing the power of product digitization to Asia, the hub of global manufacturing,” said Niall Murphy, Co-founder and CEO, EVRYTHNG. “With EVRYTHNG, the four trillion consumer products made and sold every year can now talk and tell their stories in real-time — revealing unprecedented insights and opportunities for greater efficiency and sustainability.”
Why Product Digitization?
Product digitization gives manufacturers greater control and visibility into the supply chain — arming them with the product-driven data and intelligence needed to combat real issues in today’s market, including:
- Counterfeit products
- Gray market imports
- Food safety
- Sustainability
- Customer loyalty
EVRYTHNG collects data throughout each individual product’s lifecycle from the sourcing of ingredients to consumer purchase to recycling. This is particularly relevant in Asia where counterfeiting and gray market issues are a growing threat to consumers and manufacturers, alike.
Why Asia?
Beyond being a manufacturing hub, Asia is also ahead of the curve in the adoption of mobile technologies. Thanks to apps like WeChat, WhatsApp and Alipay, consumer interaction with QR codes is commonplace, with over 100 million daily scans and over $5.5 trillion of contactless payments annually. Product digitization - enabling consumers to scan QR codes on items for provenance, authenticity and rewards - is perfectly suited for the mobile-first Asian market.
“The reality is a disproportionate percentage of consumer product life-cycles begin in the Asia region,” said Mr. Murphy. “This combined with advanced consumer behavior means that adoption of a digitized product ecosystem will be high and consumer product brands will realize a return-on-investment much faster.”
EVRYTHNG will be expanding into Asia through AccelerAsia, a business development firm that helps cutting-edge technology companies from Europe, US and Israel enter the Asian market.
“After EVRYTHNG’s success in Europe and North America, expanding into one of the largest consumer markets in the world, Asia-Pacific, makes perfect sense,” said Frank Bomers, Partner at AccelerAsia. “Asia is digitising at a breakneck pace, and in many ways leapfrogging from the pre-industrial to the IoT era — technology adoption that took decades in other markets sometimes takes just months in some of Asia's megacities.”
“EVRYTHNG's product portfolio is a perfect fit for AccelerAsia as a channel and for APAC as a market. We look forward to a long and fruitful relationship with EVRYTHNG," continued Mr. Bomers.
To learn more about how EVRYTHNG is helping consumer product manufacturers in Asia, we invite you to come meet and hear Corey Wilson, Vice President, EVRYTHNG speak at ProPak China 2018 in Shanghai on July 12.
