StrikeTru, a data and digital solutions company, has been selected by City Furniture to implement Akeneo PIM as part of a program designed to help the furniture company streamline product information management and omni-channel processes, improve customer experience, and accelerate delivery of digital initiatives to drive growth. Ranked among Furniture Today magazine’s Top 100 U.S. Firms, South Florida based City Furniture sells products via store, online, and mobile channels.
The PIM project is part of City Furniture’s strategy of adding new stores, growing core furniture and home accent product lineups, delivering unified customer experience and digital enhancements across channels, and deploying technology for competitive advantage.
“Our partnership with StrikeTru will help us increase our competitive advantage and support our growth plans through greater efficiency, team collaboration, and customer-focused service delivery capabilities”, said Keith Koenig, President of City Furniture. “We selected StrikeTru for its understanding of our industry, mastery of PIM technology, and track record of delivering transformational PIM projects at scale.”
Vik Gundoju, a StrikeTru partner, said, “Implementing Akeneo PIM is further indication of City Furniture’s commitment to become a truly modern and agile customer-focused enterprise. We are working on helping City Furniture better support its digital initiatives, expand team collaboration, and operate even more efficiently.”
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