(translated from Korean) LG CNS is a leading provider of AI Big Data, Smart Factory, Block Chain, Internet (IoT), Smart City, Service, and smart energy. The company is launching a brand of platform and solution strategy and strengthening its platform business.
Strategic brand is a platform with high future growth and technological differentiation, LG CNS will focus on it and lead the future IT technology market.
LG CNS's strategic branding means that it will lead the platform and solution-based business model as well as enabling efficient digital transformation of customer business by providing the core technology of the fourth industrial revolution as a platform that customers can trust and choose Is included.
Based on this brand management, LG CNS has a leading position in all areas from SI / SM to platform / solution business. LG CNS is promoting differentiated technology and services and customer trust in B2B area.
Strategic Brand Launch in Seven New Technology Sectors, including Big Data, Smart Factory, Block Chain, and IoT
LG CNS's strategic brand names customers intuitively to understand the nature of technology and the strengths of the LG CNS.
For example, the name "Fatova" is a combination of "Factory" with the meaning of "smart factory platform" and "value" with LG CNS technology.
In addition, by applying a design that emphasizes coherence (see attached image), LG CNS can identify the unique technology, thereby increasing the reliability of the technology.
○ Factova - Smart Factory This is a smart factory platform that adds value to the factory. It uses the latest technologies such as Big Data and Internet (IoT) to intelligently automate the factory. To the next level. It is an integrated platform that integrates the manufacturing capabilities of LG affiliates for 20 years and can be applied to everything from merchandising planning to production and logistics.
InfioT (INFioT) - The IoT platform means 'Infinite Scalable Internet (IoT)' platform. It can collect and store data from various IoT devices and serve as an intelligent analysis using AI.
○ DAP - It is a multi-cloud based artificial intelligence combined big data analysis platform. It enables a series of big data processing and analysis, from data collection to analysis and visualization, in a cloud of the form desired by the customer, and also provides a new service development environment utilizing AI.
○ Monachain – (blockchain) It is a combination of monaural and block chain. Science, philosophy, and arts, Leonardo Da Vinci's monumental work, such as the Mona Lisa, is meant to consolidate its leading position in a variety of areas including public, finance, and communications. It provides enterprise core block chain platform with three core services: digital certification, digital community currency, and digital supply chain management.
○ Cityhub – (Smart City) It is a smart city platform and serves as 'City' hub. LG CNS 'Infioti' internet platform and AI Big Data Platform 'D-EP' will be installed to collect data and provide services across the entire city, enabling integrated control in smart cities.
○ Orott – (Robot Service) As a robot service platform, it means 'a technology that is full of nothing.' It can control various kinds of robots such as guidance, cleaning, and expenses in cooperation with the existing IT system of the organization providing the robot service and providing the differentiated customer experience.
○ Enerdict – (Smart Energy) Smart energy solution means 'Predict accurately the flow of energy'. It builds new renewable energy and energy storage system (ESS) such as solar power, wind power, and fuel cell and combines AI big data technology to provide optimal energy efficiency and one-dimensional energy management service.
LG CNS will continue to expand its strategic brands by launching new cloud platforms in the second half of the year.
LG CNS will also launch brand marketing to advertise its strategic brands through various channels such as SNS, technical exhibitions and exhibitions. We will strengthen the image of LG CNS, which is technically oriented, by capitalizing on strategic brands and spreading them to customers and industry.
LG CNS official said, "We will secure a leading position in all aspects of IT services, including platform and solution-based businesses, as well as SI and SM businesses, which already have strengths,” he said.
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