MarTech Breakthrough announced that Cloudinary is the winner of the 2018 MarTech Breakthrough Award for “Best Digital Asset Management Platform.”
Managing a growing media library requires a central hub from which teams can search and browse the library, tag and organize files, manipulate and distribute assets, and track performance. Cloudinary enables efficient management of assets by streamlining the entire lifecycle, from ingestion and organization to manipulation, optimization and distribution via comprehensive APIs and a management console with performance dashboards.
“With the digitization of the end-to-end marketing and development processes, Digital Asset Management solutions are an increasingly critical component of team collaboration and business success,” said James Johnson, managing director, MarTech Breakthrough. “By integrating with content management systems (CMS), product information management (PIM) systems, as well as project management tools, Cloudinary DAM delivers a connected journey from asset creation and organization to manipulation and end-user delivery. We extend our sincere congratulations to Cloudinary on their 2018 MarTech Breakthrough Award.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,000 nominations from over 12 different countries throughout the world.
“Visual storytelling is the most powerful way that companies can connect with their intended audiences, and Cloudinary empowers teams with the tools to better drive that connection and engagement,” said Itai Lahan, Co-founder and CEO, Cloudinary. “We are pleased to receive this 2018 MarTech Breakthrough Award for the Cloudinary DAM solution and consider it a testament to the team’s hard work and dedication.”
The Cloudinary DAM solution aims to bridge the gap between asset management and delivery, empowering organizations to maximize the value of assets, streamline asset workflows and optimize the end-user experiences.
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