Yuanshang Fashion (Yuanshang), the Chinese company behind the Sedate and Osnic brands, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution.
Founded in 1999 in Guangzhou, South China, Yuanshang owns the Sedate and Osnic women's fashion brands. Sedate is a chic and elegant brand, known for its use of textured fabrics, embroidery and decorative elements. Osnic offers a fun and casual selection of clothing, embodying a carefree lifestyle. Yuanshang has 200+ owned stores and 300+ franchised stores in mainland China with over 20% YOY growth.
Yuanshang's business has grown rapidly, and as a result, the Sedate brand began to encounter challenges.
"After fast growth over the past 20 years, Sedate faced challenges in product management and material management," says Mrs. Yang Ping, at Yuanshang. "Merchandising plans could not be quickly adapted to the fast-changing market and designers were struggling with fabric material issues. We also needed to improve internal and external collaboration with a backbone IT platform."
Yuanshang made contact with Centric Software in April 2017, seeking a potential PLM vendor for Sedate. The selection process began in October 2017, considering several global and local competitors, before Yuanshang chose Centric PLM.
"Centric PLM covers all the key modules of product management we require and offers a very flexible and quick implementation," explains Mrs. Yang Ping. "It's extremely configurable and user friendly. The Centric team is professional and down to earth which is exactly what we are looking for. We share the same values."
As Mrs. Yang Ping says, "Yuanshang has put a lot of effort into building an IT infrastructure because we believe it will support our long-term growth strategy. We are looking forward to great success with the Centric PLM implementation. It will help solve existing pain points by building standards for merchandising and data management."
"It's a long-term partnership," concludes Mrs. Yang Ping. "Centric PLM is like our secret weapon and we are determined to use it for the best results."
"We are very proud to announce that Yuanshang Fashion is our latest partner in China," says Chris Groves, President and CEO of Centric Software. "We're delighted to partner with Yuanshang as they embark on the next 20 years of growth."
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