Industry Summary Articles

Propel and Productsup are announcing the integration of their offerings to ensure timely and accurate product content across all B2B and B2C sales channels. Customers can use the new offering to publish the latest product data to field sales teams, distributors, suppliers, brick and mortar stores, and e-commerce channels like Amazon, Google and Alibaba. By streamlining the flow of product data from Propel’s Product Lifecycle Management (PLM) and Product Information Management (PIM) solutions, as well as Salesforce CRM and leading e-commerce platforms, companies can better coordinate product launches across engineering, marketing, sales channels, business units and regional markets.

Businesses have always been challenged with communicating their latest specifications, bundles, pricing and other product information to distributed sales teams, partners and markets. The rapid growth of e-commerce has further strained the ability of companies to keep all their sales channels in line. With Propel and Productsup, businesses now have the technology they need to reduce risk, save time and increase revenue.

“As companies grow and try to launch products faster, they need better visibility into what product updates are happening, why they need to change, and who approved those updates,” Miguel Tam, VP of Marketing at Propel, said. “Since Propel offers both PLM and PIM solutions on the Salesforce platform, it’s easy for companies to manage product information across engineering and marketing to any sales channel. The partnership between Propel and Productsup gives businesses a seamless way to manage product updates across all channels.”

“Together, Propel and Productsup take the worry out of guessing whether your data is updated and consistent across all channels. Propel and Productsup ensure accuracy, boost sales and drive growth in market share,” said Marcel Hollerbach, VP of Marketing at Productsup.

To view the original press release, please click here.

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