WHO: Nicolas Athanasopoulos, head of digital strategy OneSpin® Solutions, provider of innovative formal verification solutions for highly reliable, digital integrated circuits (ICs)
WHAT: Will co-present “Agility, Training and Collaboration –– The three key ingredients to master digital-driven marketing and sales” during the Digital Marketing Workshop 2.0, hosted by the Electronic System Design Alliance (ESD Alliance), a SEMI Strategic Association Partner host.
WHEN: Wednesday, October 3, from 6 p.m. until 8:30 p.m. Dinner will be included.
WHERE: SEMI – Milpitas, CA USA
Athanasopoulos will be joined by Dave Kelf, chief marketing officer at Breker Verification Systems, to address three organizational shifts –– agility, training and collaboration –– necessary for successful digitally driven marketing and sales.
The workshop will consist of three sections:
- Agility –– Applying an agile mindset to marketing
- Training –– Learning about the newest digital marketing tools
- Collaboration –– Putting the pieces together
The workshop is a continuation of the ESD Alliance-hosted Digital Marketing Workshop in April on best marketing practices for an effective social media strategy presented by Athanasopoulos and Kelf. It is meant for CEOs, marketing executives, content creators or others from the semiconductor industry interested in improving their company’s content marketing strategy. More information and registration can be found at: https://bit.ly/2LLg4S9
