Leading Italian brand Yamamay, a part of Pianoforte Group, has invested in and deployed an Oracle Retail suite of solutions to help support its long-term global growth strategy. The retailer has implemented Oracle Retail Merchandising Financial Planning, Oracle Retail Assortment Planning and Oracle Retail Xstore Point-of-Service solutions to localize offerings and personalize the customer experience as it expands the brand beyond an existing footprint of 680 franchise and owned stores in 39 countries across Europe and the Middle East.
In a hyper-competitive market, Yamamay sought to deliver a faster sell-through of goods, drive more significant insight into customer preferences and inspire management to adapt to local market demands as the company continues to add new locations. By more effectively analyzing customer behavior with Oracle Retail technology, Yamamay empowers their planning team to create more localized assortments, and execute strategies to more closely match supply and demand to help optimize revenue and maximize margins.
“Yamamay is pleased to extend the relationship with Oracle. Yamamay selected a suite of world-class retail solutions to enhance its retail business operational excellence and productivity,” said Roberto Villa, Chief Information Officer, Yamamay. “The Oracle Retail suite offers a vast choice of solutions that will boost Yamamay’s capability to interact with its loyalty-driven customers worldwide effectively. Oracle provides us with the strategic planning system that delivers immediate value and will scale to run our business.”
“In our 2018 consumer research study The New Topography of Retail, we discovered that 72% of European consumers think knowledgeable in-store staff are important to their brand experience. A satisfying brand experience begins with smarter decisions in planning the assortment to executing flawlessly in store,” said Chris James, Vice President of EMEA, Oracle Retail. “Yamamay understands the importance of delivering the right inventory to the right customer from planning through the transaction. We are pleased they chose Oracle Retail to empower their planners and associates.”
Due to the strategic importance of this investment, Yamamay branded their transformational initiative “Project Retail Evolution” around the imperatives of the assortment planning, the product collection and the retail experience. The brand began with the implementation of Oracle Retail Merchandise Financial Planning to gain control of the financial plan and strengthen the Open to Buy (OTB) process and systems and followed with the implementation of Oracle Retail Assortment Planning to reduce the number of SKUs per collection while opening new product streams in the product collection. Yamamay will also use these inventory insights to revise shop clustering strategy to improve their assortment and exposure.
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