Accenture has completed the acquisition of New York-based Adaptly, a digital media services company that enables the world’s leading brands to manage data-driven campaigns across prominent digital advertising channels and platforms. The move strengthens Accenture Interactive Programmatic Services and improves its ability to activate, optimize, and measure media cross-platform, helping to drive superior business outcomes for advertisers.
Adaptly is now part of Accenture Interactive Operations, a managed services capability. Drawing upon innovative human-machine talent, data, and technology capabilities, Accenture Interactive Operations drives a step change in omni-channel marketing performance — optimizing campaign performance and return on investment, while also providing real-time performance assessment and full transparency.
Founded in 2010, Adaptly is headquartered in New York City with nearly 150 employees and has additional offices in Chicago, London and Los Angeles. Adaptly partners with some of the leading digital platforms, including Amazon, Facebook, Google, Instagram and Snapchat. Its client roster spans 15 industries and includes brands such as Chico’s, Mazda, Prudential, Sprint and more.
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