EnterWorks announced to brands and retailers at NRF® 2019: Retail’s Big Show in New York the company’s new solution umbrella that combines multi-domain MDM, PIM and DAM for enabling experiences across supply chain and demand chains. The Master Experience Management (MxM) solution will also foster the convergence of EnterWorks’ machine learning inspired Combinatorial IntelligenceTM, which provides continuous insights into the effectiveness of precise, contextual engagement of customers, suppliers and associates.
“The MxM solution embraces the full engagement needed to master experiences in a multi-domain context,” said Rick Chavie, CEO of EnterWorks. “We believe that companies need to move beyond just product experience management to fully address experiences for the customer, associates, suppliers, and brand experience managers that can only be delivered within a contextual MxM platform.”
According to Chavie, examples of MxM include:
- orchestration with suppliers who fulfill supply chain information requirements;
- benchmarking of content effectiveness from brand/product stories by merchants and marketers;
- assisting store and web managers to create experiences in the physical and digital demand chain; and
- allowing customers to express preferences in a customer-to-business (C2B) model as contributors to the experience ecosystem.
From the EnterWorks solution view, the successful deployment of digital technologies, and the insights that derive from them, depends heavily on an enterprise’s ability to centralize, master and govern its data. MxM enables a foundation at the intersection of the multiple MDM domains for personalized experiences that can be amplified by related digital assets to help people and companies visualize products, materials, and assets across both physical and digital touchpoints.
