hush, the UK fashion and lifestyle brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution.
hush is a UK-based women’s fashion and lifestyle brand that sells clothing, footwear and accessories online and through 33 concessions via the UK department store chain John Lewis. Creative director and owner Mandy Watkins set up the company in 2003 from her kitchen table and hush has now grown to become a £30 million business. With an emphasis on effortless style, hush produces chic and comfortable clothing for women of all ages who value quality as well as fashion.
Because of the rapid growth of the business, hush recently got to a point where their previous systems needed to be updated or replaced.
As Rupert Youngman, Managing Director at hush, explains, “With the business growing quickly, our previous ways of working and systems could not easily cope with the increased complexity associated with more internal stakeholders, a broader supply base and a greater number of seasonal collections, as well as our plans for future growth.
“There was a lot of inefficiency with manual workarounds and duplication of effort, as well as opportunity for error. We decided that investing in a PLM solution would help make the whole management of the supply chain from range planning through design to production more robust and would also support our growth plans.”
hush considered options from several PLM vendors before choosing Centric Software’s PLM solution.
“We wanted a system that would meet our immediate and future needs,” says Youngman. “Centric stood out from the competition, not just because of the quality and scope of the product, but because of its scalability. It is a standalone specialist PLM solution. From our conversations with the Centric team, demonstrations of the core product as well as the optional modules and the quality of their client list, we are confident that we have selected a partner who will help us drive the business forward.”
As Youngman says, “Centric PLM will make our business more agile, so we will be better able to meet challenges and take advantage of opportunities that the next few years will present. We expect PLM to improve efficiencies, help us implement new and better ways of working, enhance communication internally and with our suppliers, and ultimately help us provide a better product to our customers.
“The choice of partner in any system implementation is very important and we believe Centric will help us keep up with rapid changes in the fashion sector through access to platform enhancements, additional modules and a wealth of industry knowledge.”
“We would like to welcome hush as our latest partner in the UK,” says Chris Groves, President and CEO of Centric Software. “hush has grown at a tremendous rate since the brand was founded in 2003 and we are excited to play a major part in their company-wide overhaul of systems and plans for future growth.”
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