Creative Co-op has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Creative Co-op is a leading home fashion wholesaler operating under the umbrella of its parent company, Regent Holding Company which owns two other home decor and home fragrance brands: Bloomingville and Illume. Creative Co-op designs and distributes a wide range of homewares, gifts, accessories and furniture across Regent Holding Company’s brands, including many independent retailers in Europe and the US as well as large chain retailers.
With a broad customer base and over 10,000 SKUs to handle, Creative Co-op began looking for a PLM solution to help the company manage product development and keep up with the ever-changing demands of home fashion.
“Our whole mode of winning is to be fast,” explains Lee Wang, President of Regent Holding. “Home fashion changes just as often as the apparel fashion industry. We have to innovate constantly and come out with fresh designs to stay cutting-edge with our customer base. We’re successful because we’re nimble and offer high quality products at moderate price points. Our main reason for adopting a PLM solution is to maintain our workflow and quality output while working at speed.”
Creative Co-op considered several PLM solutions as well as a variety of other software systems before settling on Centric Software’s cloud-based PLM solution for small to mid-size enterprises, Centric SMB.
As Wang says, “We saw that Centric offers us a very streamlined and well-thought-out process that we can mold our product development operations around. Centric stood out as it is truly end-to-end in relation to product development.”
“Everything was developed with the product development teams in mind; these teams travel and visit factories and have limited time and connectivity. The system is developed for their convenience, which is a rarity. When we saw the demos, we could envision how Centric PLM would fit with our business. Throughout the demo and selection process, Centric were very knowledgeable and responsive.”
“The goal is to make our current product development operations smoother and easier,” says Wang. “PLM will help institutionalize the knowledge and information that exists in the minds of top management and trickle it down throughout the organization, so that everyone who needs to access it will have greater visibility.”
“We are delighted to announce that Creative Co-op is our latest partner in the homewares arena,” says Chris Groves, President and CEO of Centric Software. “Creative Co-op operates in a high-pressure marketplace that demands speed and innovation. We are excited to work with the Creative Co-op team as they revamp product development structures with the support of Centric SMB.”
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