Inceptra is pleased to welcome Yanik Van Coppenolle as its new Marketing Manager. Yanik brings a passion for automation and engineering software with a track record of successfully building marketing operations that produce increased business impact in high tech environments.
Over the last 20 years, Yanik has held marketing management roles with ownership of the strategy and execution of integrated marketing plans that include brand awareness build, lead generation, and sales support. Some of Yanik's previous positions include: 5 years as RAND Worldwide's Marketing Director responsible for the VAR's PLM solutions; 6 years at Cimatron Technologies in a management role accountable for developing, implementing and managing all aspects of business operations and marketing for the CAD/CAM/PDM software developer; and most recently, 8 years as Marketing Manager for Kawasaki Robotics where she was hired to grow the marketing function for the robot manufacturer's Americas sales and services subsidiary, successfully spearheading new marketing initiatives that were adopted globally.
"With an impressive marketing background of proven growth performance as well as years of experience in our industry and related automation industries, Yanik is both a skilled professional and very familiar with our market and solutions," said Jim Ryan, President and CEO, Inceptra. "We're looking forward to leveraging her talents to continue raising awareness with engineering and manufacturing companies for Inceptra's products and world-class consulting and support services, to create interest and drive demand."
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