Digitally-native menswear brand Bonobos has completed its implementation of an intuitive, collaborative Product Lifecycle Management (“PLM”) platform from fashion technology house BeProduct – in partnership with digital innovation firm STYCHECO (‘Stitch-Co’).
Following a detailed selection process and a smooth, on-schedule deployment, Bonobos now has teams using BeProduct at its Manhattan headquarters, managing essential design, development, and sourcing processes in a single solution. Envisioned as an enduring partnership, Bonobos already has plans to extend BeProduct into its international supply chain, and to integrate the platform to other enterprise solutions with the help of BeProduct and STYCHECO’s technical experts and training teams.
Founded in New York in 2007, Bonobos has kept all key operations in the city despite significant domestic growth and the need to manage a complex supply chain overseas. Catering to a discerning clientele of men in the 25 to 45 age bracket, Bonobos sells well-fitted apparel and accessories direct to consumer through its wholly-owned channels – including the innovative “guideshop” experience stores – as well as reaching customers through wholesale relationships with cornerstone retailers like Nordstrom.
The partnership began when Bonobos set out to find an alternative to traditional, over-complex PLM, as Oliver Thiess-Helden, Senior Director of Technical Design, explains:
“We were looking for a platform that gave us all the functionality of a PLM system, but that didn’t force us to use the same processes those systems do. In BeProduct, we found a solution that was sleek, simple, and provided everything we needed in an intuitive, usable environment – with an interface that allowed people with all sorts of different perspectives to work together.”
BeProduct’s ease of use was also key to a successful user adoption process. “The STYCHECO team have been terrific, helping the whole process to flow easily, from implementation to training,” adds Thiess-Helden. “Usually PLM implementers try to concentrate their training into a single block, but it’s next to impossible for busy product teams to take a week out of work, so STYCHECO portioned out our sessions and gave us the confidence and support to experiment and find our feet. From ease of onboarding to just how intuitive the solution is to use, going live was as painless as possible, and we foresee a long-lasting partnership with both STYCHECO and BeProduct.”
Speaking about possibilities for the future, BeProduct CEO Daniel Pak said: “We’re excited to be working with a pioneering, digitally-native vertical brand like Bonobos, and I’m thrilled to see them already benefitting from mobile integration, Adobe Illustrator integration and other efficiency tools. I believe the future is also bright, and we look forward to working with Bonobos for years to come on building the architecture that will connect their other systems, and constantly evolving our own platform to meet their needs.”
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