Tata Technologies is expanding its engineering, research and development capabilities with the launch of AXIA, a Value Analysis/Value Engineering (VAVE) Center of Excellence in Novi, Michigan. The 3,000ft² lab will provide Tata Technologies’ clients with end-to-end product development capabilities including: product and frugal innovation, value and cost engineering, and teardown and benchmarking services.
The facility will enable its engineers to move from the virtual design space to real, physical vehicles and vehicle aggregates. They can now tear down passenger cars, commercial vehicles and industrial heavy machinery equipment to study the vehicles, become acquainted with new technologies, and compare them with the competition to pinpoint areas for design improvement and cost optimization. For Tata Technologies, this is a step in the direction of expanding its full vehicle development and machine development programs for original equipment manufacturers (OEMs) in the region.
Warren Harris, Tata Technologies’ managing director and CEO says, “The VAVE Center of Excellence is a response to a growing global demand for frugal engineering services. This enhances our ability to provide clients with innovative, clean-sheet solutions for minimizing non-essential product costs and maximizing intrinsic product value.”
Tata Technologies is currently expanding its presence in North America and building relationships with OEMs, start-ups and technology companies with experience in electric and connected vehicles and alternate propulsion technologies. This new AXIA lab will support the programs currently underway in the region and offer additional exponential growth. “The AXIA lab established in India in 2016 added tremendous value to our customers globally. Investing in this second AXIA lab is a testament to our commitment to add assets and capabilities in North America,” Harris added. The recent announcement of the region’s headquarters moving to a revitalized space in Detroit later this year is further evidence of this commitment.
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