The Prada Group announced a collaboration with Oracle to adopt a suite of Oracle advanced technological solutions that will support efficiency throughout all of Prada Group’s core retail processes. They will also help the company analyze historical data and current market demands across its global retail network of 634 stores, better-informing business decisions and providing a unique customer experience.
“By integrating Oracle’s advanced digital technologies with our operations, we will be able to unlock increasing value within our business and offer further opportunities to our global customer base. Our collaboration with Oracle is part of our wider strategy focused on enhancing our Group with a strong investment in technology to boost operational efficiency and effectiveness,” said Lorenzo Bertelli, Prada Group Head of Marketing and Communication.
“For luxury brands, delivering a unique and positive brand experience is paramount,” said Mike Webster, Senior Vice President and General Manager, Oracle Retail. “Whether they are shopping in Milan, San Francisco or online, Prada Group’s customers expect that inventory will be fresh, current and available. With Oracle, the company will be able to better understand and anticipate customer demand and optimize inventory assortments accordingly to ensure every brand connection results in a satisfied customer.”
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