FMI Communications has joined forces with Cincinnati-based Market Thrive. The new partnership offers companies an alternative to traditional photography with photorealistic 3D animated renderings as the demand for product imagery grows in online marketing and sales channels.
Great quality product imagery is more important than ever. Whether for eCommerce page listings, new product launches, web site galleries or social media campaigns, the high demand for beautiful product lifestyle images or close-up product feature photos is overwhelming for most marketers.
With advances in technology, 3D animated renderings offer an indistinguishable realism that requires no photo studio, travel time, product installation or building of a set. The animated image delivers CAD file accuracy with the versatility to revise or change angles in the future, offer a unique perspective or even animate in motion once the image is rendered.
"One of the biggest hurdles with clients we see is access to good, current product imagery," says Greg Weyman, Managing Partner of Market Thrive. "Marketers may suddenly need dozens of images for their product listings on Amazon and have no time for a photo shoot of that scale. In working with FMI for the last few years, I've seen firsthand how their team solves that problem by providing beautiful product shots in less time and at a better value than traditional photography."
"Market Thrive adds another level of service that complements our product offering", explains Keith Hyatt, President of FMI. "For the last 18 years we created the imagery and then just handed it off to the client. We were only helping our clients halfway through the race. Now we can see them to the finish line by providing strategic plans to utilize these assets in the array of eCommerce marketplace platforms."
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