SAP North America, a subsidiary of SAP SE, announced that industry leader Greg Petraetis has assumed the role of head of Mid-Market and Partner Ecosystem in North America.
While the SMB market represents more than 80 percent of SAP North America’s customers, the mid-market business segment specifically continues to exert a huge influence on the global economy, driving innovation and technology adoption. In his new role, Petraetis will be responsible for bringing SAP’s mid-market business to the next level of success as it presents remarkable cloud growth opportunities for SAP. In 2018 alone, the organization brought in close to 250 new customers for North America, making it the region’s fastest net-new customer growth acquisition engine. Among these customers were Rivian and Key Food Co-Operative Member Stores.
“Through more than 20 years of software sales and leadership experience — most recently as COO of the Mid-Market Business segment — Greg has built a reputation for his operational excellence, his effectiveness in building a winning team culture and his laser focus on customer success,” said DJ Paoni, president of SAP North America. “Greg’s appointment reflects SAP’s dedication to the mid-market, a segment defined by its first-mover mentality and a key driver of innovative growth in North America.”
Petraetis will be responsible for all facets of the organization’s operations and will apply his deep industry experience in analytics, business intelligence, data management and behavioral applications to help bring mid-market customers to the next level of success. He will lead efforts to drive growth in this business through SAP North America channel partners.
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