Industry Summary Articles

NexTech AR Solutions announced that it joined Khronos, an exploratory group of leading retailers, manufacturers, and technology companies in a groundbreaking collaboration to establish 3D commerce standards and guidelines. The exploratory group was formed by Khronos® Group, an open consortium of leading companies creating advanced 3D standards, at the end of April. Adobe, Deloitte Consulting, Facebook, Google, Microsoft, NVidia, Pinterest, Qualcomm, Samsung and Shopify are among the tech companies participating in the exploratory group.

With 5G's higher speeds consumers will be able to experience real-time renderings creating truly immersive experiences. Once 5G technology is available NexTech is planning to launch a holographic fully volumetric 3D-AR human assistant which can be programmed to be used for eCommerce or for education.

The exploratory group will work together to research the creation of standards and guidelines to produce and distribute real-time 3D representations of products so they can be experienced realistically and consistently across all platforms and devices, such as mobile, Web and Augmented Reality (AR) or Virtual Reality (VR) solutions.

“We are excited to join this incredible group of leading companies to help further the creation and adoption of 3D virtual products across a variety of platforms. As 3D visualization technologies become more prevalent, it’s crucial to be able to present these experiences consistently across multiple consumer endpoints like eCommerce websites, apps, in social feeds, and in ad units,” said Evan Gappelberg, CEO of NexTech. “Our diverse tech stack and leadership position in AR e-commerce makes us an ideal member for this group, as we’re able to address a major pain point through our solutions - transforming content from 2D into the 3D-AR e-commerce world. We look forward to collaborating together to solve the industry’s friction points within 3D visualization, and to develop new standards that can shape the future of the technology.”

With 3D poised to grow as a new shopping medium for product manufacturers, retailers and advertising platforms, key players in the industry are now looking at how to scale production and achieve broad distribution for virtual products with optimized industry workflows to minimize costs. Working in collaboration with NexTech on this initiative are leading global retail brands and technology companies including Adobe, Autodesk, Dassault Systèmes, Deloitte Consulting, Facebook, Ferguson Ventures, Google, Houzz, IKEA, JD.com, Lowe’s, Microsoft, NVIDIA, Pinterest, Qualcomm, Samsung, Shopify, Target, ThreeKit, Topline Furniture, Unity Technologies, UX3D, Wayfair, and Williams-Sonoma Inc./Outward.

NexTech’s industry-leading AR solutions empower retail organizations to use AR experiences to reach consumers at various touchpoints, including eCommerce, social media, and ad networks. The company has also enhanced its product offerings for 3D asset creation, making it easier for retailers to turn products into rich AR experiences.

To view the original press release, please click here.

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