Industry Summary Articles

iCONN Systems, design engineering firm and connector manufacturer, has transformed their customers' online experience by streamlining the path to purchase for standard iCONN products. Built by CADENAS PARTsolutions, iCONN's new product configurator offers instant digital CAD downloads for more than 500 standard connector SKUs, accelerating customers' design process without compromising quality.

iCONN focuses on superior engineered product solutions, customer service and continuous improvement. True to their customer-focused approach, the connector manufacturer leveraged a CAD catalog with instant digital CAD models to save their customers time and ensure product accuracy.

"We want to offer the shortest time from design to purchase as we can. The configurator lets customers get what they need right away and move on to the next thing," said Rick Regole, Director of Sales and Marketing at iCONN Systems. "When a customer's first interaction with iCONN is seamless and quick, that helps differentiate us from other connector manufacturers."

Many connector companies sell their products online through distributors, wherein distributor margin is passed along to the customer. With the standard products available for purchase directly from their website, iCONN customers avoid the distributor margin and get the exact component, directly from the source.

The iCONN configurator also enables customers to download native CAD models into their design, offering 150+ CAD formats and versions, including 3D PDF datasheets, product images and 2D drawings.

"We get a lot of requests for 3D models of our parts so that they can put it directly into the end product they're designing. Giving either the salesperson the ability to download and send that CAD file to the customer or to direct them to a custom link within the configurator so that they can do it themselves saves a ton of time," said Regole.

To view the original press release, please click here.

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