Within a landscape of economic and political volatility, many of the world’s largest businesses are being cast as irrelevant, insincere. Disruptors and D to C brands are redefining the marketplace while established brands are struggling to maintain growth.
According to research conducted by both Sustainable Brands and Harris Poll, consumers are shifting away from the pursuit of money, status and personal achievement, focusing instead on balance, simplicity, along with greater connection to family, community and the environment as a foundation of a Good Life. Moreover, consumers are looking to brands to bring those elements into their daily lives and 80% of them say they will financially support brands who help them live a Good Life.
At SB’19 Detroit, brands can gain the tools they need to move from traditional marketing to mattering to people and learn how to incorporate the concepts of ‘balance,’ ‘simplicity’ and ‘moderation’ that consumers now crave. They can use science, technology, storytelling and unlikely partnerships to meet the underlying demand for The Good Life and ultimately win in the market.
Check out the Innovation Expo!
To learn more, including registration information, please visit https://events.sustainablebrands.com/sb19det/about/
We use cookies to help provide you with the best possible online experience.
By using this site, you agree that we may store and access cookies on your device.
You can find out more and set your own preferences here.
