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Industry Summary Articles

Monday, June 24, 2019

Variantum launches a new 3-year development program: VariSuite 4.0

Variantum is a Finnish software company that specializes in offering management. Offering management is reimagining what and how a company can sell, produce and provide products or services. It is the management of the full product lifecycle of an offering. An offering is a product, service or software that is offered for sales.

Because of digital disruption, changes in buying behaviors and possible new competition in the market, every company must rethink its offerings.

Variantum offers world-class solutions for customer offerings. With Variantum's solutions companies can empower their people and reimagine their offerings.

The key benefits of offering management are increased sales, improved sales conversion system, hiring key people faster as well as product development cycle speeded up.

How industries have been revolutionized and how offering management fall into place?

Today, subscription models are the new method across industries. Indeed, in the automobile industry, car manufactures are evaluating the subscription model to compete with car-sharing and ride-sharing companies. Another example in the retail industry: advantage has been taken over the opportunity on how to engage with customers by offering specific selections or clothing rentals.

Variantum launches VariSuite 4.0 which will reduce product development cost, enable a faster scalability and new versions, improve revenue, increase profit, increase operational efficiency and create an ecosystem where collaboration is possible.

VariSuite is, in fact, the tool that combines product configuration, sales configuration and maintenance tool, which enables to manage companies’ offerings.

VariSuite 4.0 will be launched in incremental releases between November 2019 and June 2022. The release strategy is based on Minimum Viable Product which is a product with just enough features to satisfy early customers, and to provide feedback for future product development.

Variantum is organizing a RoadMap Day in August in Espoo, Finland to collect customer’s feedback, insights and comments.

Search for Variantum on CIMdata.com

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